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Toy lovers, rejoice! Mattel, the company behind iconic toys like Hot Wheels and Barbie, is launching a new NFT Marketplace this week. Based on the Flow blockchain, the marketplace is named Mattel Creations and features its iconic household name.
The new marketplace will be in full swing as the first collection will be the latest drop in the Hot Wheels NFT Garage series. Given the success of previous collections that sold for $25 each, this one is likely to do well too.
The arrival of this new marketplace shows that Mattel aims to meet that need. collector communityWhile Mattel’s iconic products are closely associated with children, there is a global community of toy collectors whose collections can be augmented through NFTs.
“Launching our own marketplace allows us to transform Mattel’s iconic IP into digital art. This is the latest evolution in our digital efforts and we look forward to sharing more drops inspired by some of the world’s favorite Mattel brands soon.said Ron Friedman, vice president of Mattel Future Lab.
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*All investment/financial opinions expressed by NFT PLAZA are based on the personal research and experience of the site moderators and are intended for educational material only. , the product should be thoroughly investigated.
Tokoni Uti has written extensively on blockchain and cryptocurrencies over the years. Her work has been featured on sites such as BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.
