US coffee giant Starbucks has launched a beta of a new rewards program that allows members to earn and buy Non-Fungible Tokens (NFTs) created on the Polygon (MATIC) blockchain.
In a recent statement, Starbucks Odyssey, the world’s largest coffee shop chain, is rolling out Starbucks Odyssey, a loyalty program for U.S. customers, employees and partners who have signed up to be on the program’s waitlist. said.
Members can participate in a series of interactive activities called “Journeys”. Upon completion, you’ll be rewarded with a “Journey Stamp” NFT made with MATIC and Odyssey Points to unlock new perks and experiences.
As said Brady Brewer, Executive Vice President and Chief Marketing Officer, Starbucks
Our innovative spirit and desire to consistently exceed customer expectations led to the launch of Starbucks Odyssey.
Starbucks Odyssey’s journey began with its beta launch. We look forward to working with our members and partners to help shape the Odyssey experience as we explore together.
The Seattle-based company said it sent out the first invites this month and will continue to send invites to more people starting in January 2023.
Starbucks announced in September that it would launch a blockchain-based rewards program in partnership with Polygon.
At the time of writing, MATIC is trading at $0.93, up 4.09% over the last 24 hours.
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