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Buenos Aires, Argentina, December 22, 2022, Chainwire
-This strategic partnership will enable the AFA to better understand how the Metaverse works, how to contribute and benefit, and to engage fans, while at the same time expanding fan engagement and promoting fans to the teams and players they look up to. can be tied to
-This partnership represents the first Argentinian football presence in the Metaverse and the first time that Upland will offer fans exclusive ownership of in-game video footage.
Argentine Football Association (AFA), FIFA World Cup Qatar 2022 World Champion, and Upland Me Co., Ltd. It is the leading metaverse platform for real-world mapping, with over 3 million registered accounts already.
Through this strategic partnership, AFA and LPF will bring Argentinian fans into the metaverse and contribute to the digital community, while benefiting from the broader participation of the global Argentine football community, connecting users with their teams and favorite players. I can.
Upland not only connects fans, collectors and players from all over the world in a single virtual network, its open metaverse platform also includes a variety of games to interact with a complete digital collection of iconic Argentine football, including teams, clubs and players. There are also opportunities for transformation. , tickets, gameplay footage, historic moments, platform-exclusive moments, and the official Upland Market.
The deal further represents the internationalization of the Argentine Football Association and the extension of the Argentine Professional Football League brand, attracting a new fan audience of gamers, web3 enthusiasts and collectors of digital assets in virtual markets around the world. increase.
The deal marks the first presence of Argentine football in the Metaverse and the first time Upland has provided fans with exclusive ownership of an in-game video. Over the next four years, a new revenue stream for the Argentine Professional Football League will be created through the acquisition by users of multiple assets of Virtual Goods his license.
Through this strategic partnership, Argentine football fans will benefit from a first-division football-focused community environment and a unique experience within the Metaverse.
A unique feature of Upland, fans can start a virtual business to resell LPF’s virtual goods and other digital collectibles in player-owned and operated shops located on virtual properties. This includes 22 cities already open in Upland. Upland’s agreement with the Argentine Football Association also expands its involvement in global and European football following its recently launched partnership with FIFA, giving fans access to highlights from the FIFA World Cup, including the winning goal. It will be accessible as a digital collection.
AFA President Claudio Fabian Tapia said: We are very pleased to announce this new strategic commercial agreement with Appland. and the best creators of new digital products, creating new revenue streams for all participating clubs.We welcome Appland as a new commercial partner to the Argentine Football Association and the Argentine Professional Football League.
Upland co-founder and co-CEO Dirk Lueth said: We are thrilled to partner with the fully loaded licensing agreement and AFA to continue expanding Uplands footprint and community around the world. and give them a true sense of the community-focused and entrepreneurial nature of web3, allowing fans to contribute their ideas and creations to show their team pride. engage in new ways.”
AFA Chief Commercial Marketing Officer Leandro Petersen said: Appland is at the forefront of a new category of virtual NFT memorabilia. The platform uniquely combines digital collections that integrate all global NFT markets into its own metaverse. Our Professional League will bring us closer to football fans around the world and players who want to be closer to the stars of the Argentinean football team every day. And it is very important that we continue to generate new revenue streams for the LPF.We will start the expansion process and continue to develop digital products that increase the presence of Argentinean football in the world. With this agreement, we have achieved a big goal for the Argentine Professional Football League.
Upland (https://upland.me/) is an open web3 platform for a metaverse mapped to the real world. The company’s mission is to lead the industry through a strong entrepreneurial economy that enables players, creators, developers and brands to manufacture goods and experiences, monetize their assets and provide utility and enjoyment to other players. To build one of the most dynamic maker communities. Headquartered in Silicon Valley, with hubs in Las Vegas, Ukraine and Brazil, Upland was named Fast Company’s 2021 “Tech’s Next Big Thing” and Built In SF’s “22 San Francisco Startups To Watch in 2022 was selected as one of Upland is committed to becoming carbon negative and is a proud partner of Carbonfuture.Learn more about our commitment to sustainability here https://www.upland.me/sustainabilityUpland is available on iOS, Android and the web and can be played from anywhere in the world.
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Lindsay Anne Aamodt, Upland, [emailprotected]
