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Cutting through the noise with granular ad control

July 11, 2022
in Opinions and Insights
Reading Time: 5 mins read

Bitmedia is an advertising market that connects crypto companies and potential users through a network of publishers. Cryptographic companies like exchanges, wallets and even new coins / tokens can sign up for an account and select from a list of publishers to show ads to millions of potential customers.

This review details how Bitmedia works, how its network helps businesses reach relevant audiences, and how publishers can benefit from content. To do.

How to use

Bitmedia acts as an intermediary between crypto companies (called advertisers) and content websites (called publishers), and acts in both ways.

For advertisers

Advertisers open an account on Bitmedia, create ad campaigns, select the target region, such as which device they want to focus on. You can also choose when to show your ad and how many times a day you need to show it.

Next, the advertiser creates the type of ad they want to display. Bitmedia supports text ads, image ads, responsive ads, and HTML banners of various sizes. After uploading your ad material, advertisers choose the lowest price they can pay for each click or impression. The lowest price is 0.00000205 BTC ($ 0.041). The higher the price, the more likely you are to get an impression.

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Advertisers fund their accounts with Bitcoin and launch campaigns.

Bitmedia’s engine adjusts which ads appear on which pages and is most relevant based on criteria such as impression payments, visitor interests, specific pages your readers are viewing, and ad topics. Select ads with high.

Bitmedia performs bots and fraud checks to ensure that the traffic paid by advertisers is genuine. In this way, only traffic from legitimate readers is paid.

For publishers

For publishers, BitMedia has the opportunity to monetize their publications by placing relevant ads on content producers that guide their readers to the products and services of crypto companies that partner with them to run advertising campaigns. Provide.

Publishers can create an account, pass quality checks, and choose their preferred monetization model. Available are cost-per-click (CPC) paid to publishers for all readers who click on your ad, and cost-per-click (CPM) paid to publishers for every 1000 impressions.

Alternatively, publishers can set a minimum price per impression that excludes advertisers that are cheaper than the minimum price.

When content makes a profit, publishers will benefit from Bitcoin that can be withdrawn into the wallet of their choice.

Main functions

Smart advertising

Bitmedia is an ad selection system that uses algorithms to display only the most relevant ads based on certain criteria such as advertiser bids, publisher website themes or topics, ad topics, etc. I will do it.

This ensures that the traffic generated is from the right audience.

Advertisers also have access to tools that filter the types of traffic they receive by geographic location, device type, and other criteria.

Various ad formats

If you’re an advertiser, you can choose the type of ad you want to display.

You can use text ads, which are simple text banners with buttons, and phrases that encourage readers to participate in specific activities or image banners that are more visually stimulating.

Alternatively, you can use responsive advertising to create custom experiences based on location and device type. You can also make this ad look more natural by matching the theme of the publisher’s website.

Revenue model disclosure

Publishers can choose between CPC or CPM and floor CPM.

CPC and CPM pay publishers every click in the former and every 1000 impressions in the latter. Publishers can also set floor CPMs to give them more control over the ads they display on their site.

Advantages and disadvantages of bit media

Strong Points

  • Bitcoin pricing removes currency and geographic restrictions

  • Fraud prevention systems allow advertisers to stand in front of the right audience

  • Publishers are rewarded for producing great content

  • Affordable minimum bid for ads (0.00000205 BTC or $ 0.041)

  • Your account comes with a Bitcoin wallet so you can easily deposit and withdraw

  • Advertisers receive traffic from over 7,000 publishers

  • Immediate withdrawal

Disadvantages

Why should I use BitMedia?

Bitmedia stands out from its competitors in the vastness of its publisher network. The advertising platform has partnered with over 7,000 publishers in crypto spaces around the world. Cryptocurrency companies have access to an audience in almost every country or geographic region of the world.

As a crypto company, you can manage your global campaigns from a single dashboard. You can reduce your advertising costs by not having to maintain relationships with different publishers or run affiliate programs.

Also, the traffic you pay is from your target audience. Use powerful filtering tools to choose who, when, and on which device your ad will appear.

Finally, Bitmedia’s decentralized payment structure breaks down all geographic or regulatory barriers to the use of the platform. Publishers receive instant payments to their Bitcoin wallet.

verdict

Bitmedia provides an effective system for crypto companies to cut noise and generate strong leads. Its advertising process streamlines the marketing pipeline and significantly reduces the cost of acquiring customers.

Its flexible ad format allows businesses to reach potential customers in attractive and interesting ways, and its targeting tools give them fine-grained control over ad performance.

Publishers aren’t left behind because the platform rewards great content. The more useful the content, the more likely it is to convert. Publishers can focus on what they like, create great content, and be rewarded for it.

Finally, their customer service is waiting to help with any problems you may have.

Bitmedia makes ads beneficial to both parties while ensuring that readers get the ads that are most relevant to their needs. It’s a victory for everyone involved.

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