FUGU established in 2019 Amir Sadras, Provides companies with post-checkout tracking to significantly reduce false disapprovals. FUGU was invested by angel investors and Samurai Incubate.
Companies often mistake legitimate clients for fraud. A false decline is estimated to cost businesses $ 386 billion annually.
The cost per 1000 impressions (CPM) is rising. During Covid-19, Facebook’s CPM price will increase by 50% over the year. Reducing false disapprovals is important to any business if the client is already visiting the checkout page.
Fugu The transaction can be completed first before the client performs the identification challenge. As a result, the buyer is less likely to abandon the purchase, but the seller can cancel the order if the client fails the fraud check.
It provides a multi-layered fraud prevention layer that includes risk scores. Merchants are protected from fraud because the risk signals selected by FUGU require more robust verification because they are analyzed after purchase.
In an interview with Amir Sadras, FUGU also said it is adapting to cryptocurrency payments (if KYC could become a future regulatory requirement) and biometric payments.
BNPL fraud solution
The similarly popular BNPL is supported by payment systems. With recurring payments, it is imperative to update to the latest fraudulent solutions rather than traditional systems.
Sadras added that companies need to begin adapting to Metaverse payments. Digital payments in Southeast Asia are becoming more and more popular, and it’s only a matter of time before more companies start their businesses in the Metaverse.
Traditional payment systems are evolving and lagging companies may struggle in the future. Digital IDs can be forged. A system similar to FUGU that tracks clients after payment provides an efficient solution to combat fraud and reduce false disapprovals.
FUGU is the only company that offers post-checkout fraud solutions to online businesses.
BNPL market
The BNPL market expanded during the pandemic. Korean companies such as Naver Financial, Kakao Pay, Toss and Coupang have offered their customers BNPL options.
Both companies expect an increase in trading volume through the BNPL service. Flexpay, a subsidiary of Danal, enables clients to use BNPL to execute transactions in FlexStore cryptocurrencies.
The rise in BNPL can be seen on a global scale. Buy Mastercard and JP Morgan now and pay for the service later. Bank of America predicts that the global BNPL market will reach $ 1 trillion by 2025.
Apple has announced plans to enter the BNPL market. This issued a warning from Rohit Chopra, director of the US Consumer Finance and Protection Agency.
Chopra said he is investigating the impact of large technology companies entering the BNPL space.
FUGU established in 2019 Amir Sadras, Provides companies with post-checkout tracking to significantly reduce false disapprovals. FUGU was invested by angel investors and Samurai Incubate.
Companies often mistake legitimate clients for fraud. A false decline is estimated to cost businesses $ 386 billion annually.
The cost per 1000 impressions (CPM) is rising. During Covid-19, Facebook’s CPM price will increase by 50% over the year. Reducing false disapprovals is important to any business if the client is already visiting the checkout page.
Fugu The transaction can be completed first before the client performs the identification challenge. As a result, the buyer is less likely to abandon the purchase, but the seller can cancel the order if the client fails the fraud check.
It provides a multi-layered fraud prevention layer that includes risk scores. Merchants are protected from fraud because the risk signals selected by FUGU require more robust verification because they are analyzed after purchase.
In an interview with Amir Sadras, FUGU also said it is adapting to cryptocurrency payments (if KYC could become a future regulatory requirement) and biometric payments.
BNPL fraud solution
The similarly popular BNPL is supported by payment systems. For BNPL, where payments are repeated, it is imperative to update to the latest fraudulent solutions rather than traditional systems.
Sadras added that companies need to begin adapting to Metaverse payments. Digital payments in Southeast Asia are becoming more and more popular, and it’s only a matter of time before more companies start their businesses in the Metaverse.
Traditional payment systems are evolving and lagging companies may struggle in the future. Digital IDs can be forged. A system similar to FUGU that tracks clients after payment provides an efficient solution to combat fraud and reduce false disapprovals.
FUGU is the only company that offers post-checkout fraud solutions to online businesses.
BNPL market
The BNPL market expanded during the pandemic. Korean companies such as Naver Financial, Kakao Pay, Toss and Coupang have offered their customers BNPL options.
Both companies expect an increase in trading volume through the BNPL service. Flexpay, a subsidiary of Danal, enables clients to use BNPL to execute transactions in FlexStore cryptocurrencies.
The rise in BNPL can be seen on a global scale. Buy Mastercard and JP Morgan now and pay for the service later. Bank of America predicts that the global BNPL market will reach $ 1 trillion by 2025.
Apple has announced plans to enter the BNPL market. This issued a warning from Rohit Chopra, director of the US Consumer Finance and Protection Agency.
Chopra said he is investigating the impact of large technology companies entering the BNPL space.



























