Blockchain developer Cardano represents the crypto space by taking the top spot in a new Global Brand Intimacy report. According to a report released by brand relations agency MBLM, Cardano ranks 26th among 600 brands, taking the top spot in the crypto industry.
according to report, brand intimacy refers to the emotional connection a brand can create with its user base or audience. MBLM has used artificial intelligence (AI) and big data to understand consumer relationships with the world’s leading brands such as Disney, Tesla and Apple.
Across the 19 industries analyzed, cryptocurrencies ranked in the top 10, followed by brands with Cardano at the top and Bitcoin at number 30. Meanwhile, cryptocurrency brands such as Uniswap and Solana ranked 261st and 265th respectively.
Compared to last year, researchers said Cardano was not only a new entrant, but also the highest-ranked cryptocurrency and the best-performing financial services brand in the survey.
In a statement to Cointelegraph, Cardano co-founder Charles Hoskinson said Cardano was born out of the simple belief that everyone is equal and should live in a just society. He added that it is addressing this through decentralization and merit.
The good thing about this is that it doesnt require a founder, a specific culture, or a country. Currently, the Cardano ecosystem has people from over 100 countries working together to achieve this goal.
On Twitter, users responded to Cardano’s rankings, surpassing traditional brands such as Google and eBay. 1 user murmured Cardano is not only the subject of internet memes, it is also the subject of leagues with big boys.
Reflections from the report also highlight the impact of the global pandemic, which shows brands’ performance increased by 19% from pre-pandemic.
Cardano’s high performance Blockchain developers are preparing major network upgradesWe are currently preparing for the long-awaited Vasil hard fork, which aims to reduce transaction size, reduce costs, and enable more network activity.
The top ranking across the cryptocurrency industry speaks to the increasing mass adoption of Web3 and decentralized technologies.Recent Survey of US Parents revealed that 64% want cryptography-related content to be taught in schools.