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Athletic apparel company PUMA has become the latest brand to enter the Metaverse. According to the latest press release, the company has released Black Station, a metaverse website.
With this new website, Puma has also released an NFT that offers redeemable physical sneakers. This ties in with the FUTROGRADE show at New York Fashion Week.
By all indications, Black Station is meant to act as a “blank canvas” of sorts for the brand, which will change as the web3 project comes to fruition. When users log on to the site, they see three portals. In two of them you’ll see the Nitro NFRNO and Nitro Fastroid sneakers, part of PUMA’s NFT Nitropass mint.
Nitro Pass holders have access to two NFTs. One of which he offers physical sneakers and the other is associated with custom experiences. These two portals will open on his September 7th, 2022, and reward collection will take place after that. new york fashion week.
A third portal will take users to the digital NYFW Metaverse fashion show. This is an immersive experience that allows users to interact with pieces from the latest collection.
Created in collaboration with creative company FTR, this new project is PUMA’s innovative way to connect with fans.
“Given the boundaries we are pushing in terms of product design and digital, it seemed appropriate to revive Black Station as a new portal for digital exploration across fashion, sports performance, traditional classics and innovation. I judged.said Adam Petrick, Puma’s Chief Brand Officer.
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*All investment/financial opinions expressed by NFT PLAZA are based on the personal research and experience of the site moderators and are intended for educational material only. , the product should be thoroughly investigated.
Tokoni Uti has written extensively on blockchain and cryptocurrencies over the years. Her work has been featured on sites such as BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.
