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Ebanx Lands in Kenya, Nigeria and South Africa as It Expands Beyond its LatAm Borders

September 15, 2022
in Fintech
Reading Time: 4 mins read

EbanksIn its 6th edition of its annual report, a global payments fintech company founded in Latin America announced the expansion of its operations and payments solutions outside of Latin America for the first time. latin america summit powered by Ebanks in Mexico City. After expanding his footprint to 15 countries in Latin America, over ten years, Ebanks We are prioritizing global expansion on the African continent, which we see as the next big growth frontier for digital payments and digital markets in the 2020s.

This is a moment for Africa and it reminds me of the landscape of Latin America in 2012. Ebanks It initially started by giving global merchants access to sell more goods and digital services over the internet to Latin Americans via local payment methods. Joan Del ValleCEO and Co-Founder EbanksAfrica’s burgeoning digital economy is still in its infancy and is projected to grow exponentially over the coming decades. Ebanks It will be a catalyst for faster realization of the many benefits of the digital economy.

according to Report for June 2022 released by effort with a donation from McKinsey & Company, the region currently has a $115 billion digital economy. This is a result of the digitally savvy youth population, increasing digital penetration, and the impact of the covid-19 pandemic.

The African region is the fastest growing region in the world when it comes to the digital games market. newzooCurrently a $2.6 billion market, it is expected to expand five times faster than the global average in 2022 and grow at an annual rate of about 10% through 2026. Africa’s streaming market, currently worth $1.9 billion, is expected to accelerate further. , at an annual rate of 14% until 2026.

Africa is now bursting with growth potential. Digital adoption and consumption of online goods and services is accelerating rapidly in the country, and investment capital is pouring into the region. Paula BelliziaPresident of Global Payments EbanksAfter studying the region and gaining a deep understanding of its local players, entities and challenges, we dived into Africa to build a digital economy at a rapid pace and broader financial resources for its population. We provide local payment solutions that help promote inclusion, and provide greater access to a range of goods and services from global merchants interested in building market share there.

According to Endeavor’s June report, Inflection point: Africa’s digital economy is about to take offalong with Egypt, three African countries Ebanks We focus on South Africa, Kenya, and Nigeria, which account for 32% of the African continent’s population, 51% of its GDP, and 73% of the startup accelerators currently active in Africa. Africa’s compound annual growth rate (CAGR) from 2010 to 2019 was higher than both Europe and Latin America.

Importantly, the region is positioned as the ‘next frontier’ due to high mobile penetration and consumption levels in African countries, but growing mobile access is at a later stage of digital inclusion. Helps facilitate online shopping in Latin America. In Africa, mobile devices and digital money transfers are the cornerstones of banking access and financial inclusion for her vast population of over one billion people on the continent.

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pipe feeis a powerful SaaS low-code platform for workflow management, founded in Latin America in 2015 and operating in over 200 countries worldwide, with a presence in Africa, Ebanks as a payment partner. Expanding our solutions to African countries EbanksOur mission to create access and having Pipefy as a merchant makes this moment even more special for us, expanding our solutions and services across a region full of opportunities,” said Bellizia. I’m here.

Ebanks Solutions for the Africa region consider common local payment methods such as:

In South Africa:

  • Instant EFT Ozoallows online shoppers to access internet banking and make electronic funds transfers (EFTs) with instant confirmation. EFT is now his second most popular online payment method in South Africa.

In Kenya:

  • M-Pesa, A mobile banking service that allows users to store and transfer money as well as pay for online shopping using their mobile phones. M-Pesa was introduced as an alternative way for Kenyans to access financial services.

In Nigeria:

  • USSDis a session-based protocol that queries information and triggers services over GSM signaling channels. This allows customers to pay for e-commerce shopping.
  • Bank transferThis allows customers to quickly and easily pay for their online purchases without the need for a credit or debit card. They are one of the leading alternative payment methods in Nigeria as they are very secure and reliable.
  • Francis Bignell

    Francis is a journalist with a BA in Classical Civilizations and a professional interest in North and South America.

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