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Warner Music Group has partnered with OpenSea to enable artists to engage with their fan base through NFT.
The September 29 announcement said that “select WMG artists” will be able to “build and grow their fan communities on web3.”
Selected artists will be given access to a new ‘drops product’, increased visibility and a personalized landing page on the OpenSea website. OpenSea also offers “dedicated support” for WMG artists. This is not available to all content creators on the platform.
Artists selected by WMG will be given a “dedicated drop page to host limited edition projects,” giving fans more opportunities to interact with their favorite musicians.
WMG’s Chief Digital Officer, Oana Ruxandra, said:
Fundamental to the DNA of music is community. Its about artists and fans coming together to celebrate the music they love. and help foster these communities by building opportunities to establish ownership.
The first collection to be released by WMG on the OpenSea platform will be available through Warner Records UK division. probably nothing.
Warner Music is no newcomer to web3, and OpenSea’s “collaboration is the latest in a series of efforts to build the expertise of music companies in the space.”
Adam Levy of The Min Podcast speaks EXCLUSIVELY crypto slate,
“From a macro perspective, this collaboration is a win simply because more capital and music will flow into web3. Web3’s ‘fan’ is different than web2’s ‘fan’. Building sustainable, long-term relationships with collectors and rooting in the artist’s success.
Joonatan Lintala, CEO of web3 social media platform Phaver, was less than pleased with the news coverage. crypto slate,
While they are both very natural collaborations between two centralized parties acting as gatekeepers for the industry, the true impact of web3 and NFTs on artists will be the elimination of middlemen like record labels in the future. , will provide true direct access to the fanbase.
Lintara added that while this collaboration may not be a true vision of a decentralized future, “collaborations like this offer a welcome way to bring NFT collectibles to a more mainstream audience.” commented.
The more popular entry of traditional music companies into the web3 arena could be seen as a milestone in NFT adoption, providing a way for artists to receive royalties directly from their work.
Updated September 29 at 6:00 PM BST to add comments from Adam Levy and Joonatan Lintala.
