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Uber is, for better or worse, a staple of the gig economy and a disruptor that once shocked the entire mobility space. But now Uber has been hijacked. The company has reportedly dealt with a widespread cybersecurity breach.The ride-hailing giant says there is no evidence to suggest that attackers have access to users’ sensitive data, or at least not. . Whether sensitive user data was exposed or not, this case demonstrates a persistent problem with today’s apps. Can we continue to sacrifice data for convenience, thereby sacrificing privacy and security?
Uber’s track record in data breaches isn’t exactly perfect. In July 2016, the company admitted that in 2016 he covered up a massive breach that exposed the personal data of 57 million customers. In this sense, the timing of the new incident could not have been worse. Also, given how long it would take to determine the damage caused by such a breach, the overall scale of the event is yet to be revealed.
Uber data breaches are nothing out of the ordinary. Web2 apps are ubiquitous and pervasive in our lives, and from Facebook to DoorDash, many of them have experienced breaches as well. The more prevalent Web2 apps become in the consumer space and beyond, the more often such incidents will occur in the long run.
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The problem comes down to the very architecture of apps built on Web2. Through our centralized tech stack, we naturally create honeypots containing sensitive user data, from payment details to consumer behavior. As users gather more and more data through various consumer apps, hackers pursue more and more honeypots.
The only real solution to this problem is also the most radical one. Consumer apps must embrace Web3 and reshape their data and payment architectures to offer more security and privacy to their users and welcome this new internet era.
Web3 doesn’t necessarily mean changes to the app interfaces we interact with. In fact, some argue that continuity and similarity are key to adoption. Web3 Uber looks pretty much the same on the surface. The overall purpose and functionality is the same as his existing Web2 ride-hailing app. Below deck, however, it becomes a completely different beast. All the advantages of Web3, such as decentralized governance, data sovereignty, and a comprehensive monetization model (a system that distributes revenue democratically), were designed behind the scenes.
Web3 is all about verifiable ownership. This is the first time people can verifiably own assets through his web, whether digital or physical. This concerns ownership of value in the form of cryptocurrency, but in the case of Web3 ride-hailing, it also concerns ownership of data and holding ownership of the app, the underlying network, and the vehicle itself. .
In fact, Web3 Uber allows users to control when, to whom and how much data is given. Web3 Uber will do away with centralized databases in favor of peer-to-peer networks. Self-Sovereign Identities decentralized digital identities that you own and control enable people and machines alike to have decentralized digital passports that do not rely on a central authority for proper functioning.
Drivers and passengers can use SSI to identify themselves in a Web3 ride-hailing app in a fully peer-to-peer fashion. You can also choose which data you share or sell and with whom, and exercise full ownership of your personal information and digital footprint.
Decentralized governance brings about another monumental change. This means that all stakeholders drivers, passengers, app developers, investors, etc. can take advantage of everything from the infrastructure that powers decentralized applications (DApps) to the complexity of the DApps themselves. A ride-hailing app for users, by users.
Imagine the fares Uber charges, instead of being dictated by a Silicon Valley board of directors, voted on by drivers and passengers. Next he asks the Uber driver what he thinks about it. Users can vote into bins such as price spikes during disasters. For drivers around the world, Web3’s ride-hailing service means they are paid fairly without third-party corporate intermediaries cutting back.
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Web3 also enables a new kind of sharing economy. It enables anyone, anywhere to own a vehicle that is used in ride-hailing apps and other types of vehicle-focused apps. A pool of real-world vehicles. The communities in which these vehicles operate will have ownership of the same vehicles, giving them the ability to vote on how they are used and giving them a source of income. The more these increasingly intelligent machines provide goods and services to the community, the more income the community earns. Web3 is changing the status quo.
Moving consumer apps to Web3 addresses the root cause of persistent compromises and removes the need for centralized data honeypots, but doesn’t necessarily make things more complicated for users. Despite being a huge paradigm shift in itself, data sovereignty is just one of the advantages Web3 Uber has over Web2 Uber.
In the future, the blockchain will be as invisible as the inner workings of Google Pay, and fully accessible only to those who want to see it. It’s something users interact with subconsciously when ordering a pizza or using a ride-hailing service, but it’s absolutely essential for a more equitable and democratic society in the digital age. .
Max Take Co-founder of peaq, the blockchain network that powers Polkadot’s economy of things.
This article is for general information purposes and is not intended to be construed as legal or investment advice. The views, thoughts and opinions expressed herein are those of the author and do not necessarily reflect or represent the views or opinions of Cointelegraph.
