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The US start-up supporting the financial ecosystem of e-commerce businesses has officially launched its services in its native North American market.
This service aims to simplify financial management for e-commerce teams by providing financial monitoring tools.
Ecommerce businesses using this service are provided with the automation and insights they need to enable their businesses to grow efficiently.
The platform reportedly caused the founders mutual frustration in finding the right service for their e-commerce business, as none of the existing solutions could meet their needs. born as a result.
Commenting on how the platform came to be created, the company’s CEO said: Nick Zhimarkovadmitted, “Banks didn’t speak our language and still don’t.”
We were sick of banks and slow services.
The company quickly realized it could automate much of the manual work that had hindered its rapid expansion.
“That’s why we created Karuta.”
The solution offers business accounts, virtual cards, spending rules, and real-time expense tracking.
This combined offer enables teams to make traceable and secure payments and gives business owners a complete picture of their business spending.
Together with the global e-commerce market projected As we reach $6 trillion by 2024, maintaining financial records is becoming increasingly difficult.
Especially in the United States, where new services debuted, the situation is experiencing a growth rate of 16.1%. The market is on track to reach $1.6 trillion this year.
Transaction volumes continue to grow, but tracking daily purchases and subscriptions is becoming more complex. It interferes with the business costs of processes, departments, software and controls.
Our goal is to reinvent the way e-commerce businesses spend and free up cash flow for growth, said Zimarkov. “Banks weren’t designed for e-commerce, but Karta was.”
