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The Impossible Challenge will see if fans can attend every match of the next FIFA World Cup.
Cryptocurrency exchange Crypto.com announced Announced a partnership with football media company COPA90 to launch The Impossible Challenge.
According to the cryptocurrency exchange, the move includes a challenge for one person to attend every match of the FIFA World Cup in Qatar. This feat has never been achieved in any tournament before, he added Crypto.com.
Content creator and popular YouTuber Thogden will be competing in a staggering 64 matches in 28 days. If he accomplishes this feat, Thogden will be in the history books.
Thogden tries to get into the opening game at Arbeit Stadium, then every game until the final at Lusail Stadium. He also brings millions of fans and followers from around the world for his epic journeys and tournaments.
This will be the first time the FIFA World Cup will be held in the Middle East and the first time the competition will be held in winter. Due to the stadium’s location, fans also have the opportunity to attend multiple matches in one day.
Commenting on the launch of this challenge, Crypto.com Chief Marketing Officer Steven Karifowitz said:
Creating new and innovative ways to connect to iconic moments and build engagement is at the heart of Crypto.com. Partnering with COPA90 to help create first-of-its-kind experiences at truly historic events I am very much looking forward to what we can do.
Ed Groves, Head of Growth for COPA90, added:
This FIFA World Cup is like no other, which is why we wanted to showcase a unique tournament in a daring, world-first, and totally unique way. It will be a candid, unscripted and ambitious adventure that introduces the base story.”
Crypto.com is the first-ever FIFA World Cup cryptocurrency trading platform sponsor. The cryptocurrency exchange said it has the opportunity to add another first to its list, reflecting the unique FIFA World Cup in the most unique way possible.
Crypto.com said it will team up with COPA90 to capture Thogden’s epic challenge across Qatar in a daring attempt to watch every match live.
The FIFA World Cup is scheduled to start in Qatar on November 20th. The final is December 18th.
Thogden is one of the world’s leading creators of matchday experience covers. Emotional goals Known for his reactions and hot takes, Theo has garnered a cult following for his almost daily YouTube videos.
COPA90 is a fan-first football media company, at the crossroads of fan engagement, reaching over 70 million fans worldwide each month.
