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MEXC, a leading cryptocurrency exchange offering services such as spot, futures and ETF trading, has reached its 10 millionth user in September 2022. Effective November 18th, the platform is undergoing a major brand color change to increase awareness of what it stands for.Journal learned from press release.
Following user research during a partial rollout in South Korea, the color will change from a forest green palette to an ocean blue palette. But why is this specific change being made? According to Andrew Weiner, Vice President of MEXC, users in South Korea showed strong support for the rebranding. he explained:
Users are MEXC’s top priority. User response worldwide to Ocean Blue has been overwhelmingly positive, and the change is now permanent. After the evaluation, we surveyed Korean users to test the requested color upgrade. This change was very well received. MEXC appreciates customer insights that directly relate to our image and views.
Forests occupy less than 8% of the earth’s surface, but blue oceans cover more than 71%. Moreover, while forests are limited to land and fragile, oceans are limitless and vast.
Ocean Blue covers all the rivers that flow into the ocean. This color more accurately reflects MEXC’s brand identity.
MEXC has made further significant upgrades to its futures product functionality and trading system, from small details like leverage adjustments and “lightning closes” to major enhancements to client journeys. All of these upgrades are due to feedback from loyal users and his seasoned team at MEXC.
The concept of users come first is at the core of the crypto industrys core values of community spirit and decentralization. MEXC has also adopted this mantra. Weiner added:
Putting users at the forefront and providing professional products and services are the reasons why we were able to achieve the best liquidity in ETFs, Spots and Futures in the second half of 2022.
