integrated finance, It helps fintechs build embedded financial services quickly and easily.
Following the 12-week launch of the ‘Fintech Foundation’ incubator, it offers the ‘next step’ in the company’s growth journey. Fintech Times Chat with the CEO and co-founders Alistair Cotton To find out more about the company and his fintech career.
Alistair, please introduce integrated finance and its services

Integrated Finance is one of those businesses built in direct response to direct experience. Like many in the sector, I have previously found it difficult to navigate the process of integrating and stitching together a vast landscape of financial banking providers and partner relationships. I decided it needed to change, so I started Integrated Finance with other co-founders.
We see it as the agnostic platform on which modern fintech is built. As a company, we enable fintechs to rapidly deliver digital banking products that may have previously been too costly to integrate or simply technically incompatible. With us, fintechs can build and launch their products in just six weeks, accessing multiple pre-built financial integrations and services via a single API-first fintech infrastructure. increase.
So in practice, that means handling the entire fintech technology stack, from international transactions to customer onboarding to compliance and everything in between. Whether connecting global bank accounts and facilitating a unified, hassle-free banking experience, or helping fintechs localize their products and connect them to local payment networks, we are committed to this critical sector.
How would you describe your leadership style and culture at Integrated Finance?
I am a big believer in the power of people and I think it shows in my leadership style. Simply put, I do my best to get very talented people with an entrepreneurial spirit into my business and go out of their way to make people feel trusted and valued. I believe that creating an environment will allow them to be creative, empower their work, and benefit all of us.
However, to be successful with this style, you have to trust people. Ultimately, it involves more than words. Instead, it’s important to actually listen when people share their opinions on things, and to ensure that individuals throughout the business always feel genuinely involved in the decision-making process. and show people what you really believe.
That’s the environment we’ve built at Integrated Finance, and it’s heavily influenced the work culture here. As a team, we are all very entrepreneurial and love to be very picky about the technical aspects that come with certain financial processes. We also share a strong collective belief in the importance of our company’s mission, demonstrated through our obsession with solving customer problems.
We continue to work with our customers to help build great fintech products with true global scalability and genuine customer demand.
What are you most proud of on your journey so far?
We are lucky to have built a great team here. I have always worked with start-up fintech companies and understand how difficult it is to put together a great team. Our business is full of down-to-earth payment geeks who live to help our customers bring their innovative products and ideas to life on top of our framework.
Of course, we also have financial metrics that show the success of our business and our customers. Recently, total transaction volume surpassed his 1 billion mark. This was a big milestone. Moreover, last year he was able to help fintech companies earn an average of 200,000 in their first year of incorporation. Now, we look forward to another exciting year of growth for him and many more achievements to come.
What has been the most difficult thing so far?
Growing a business during an unprecedented global health crisis certainly wasn’t easy, but thankfully it wasn’t a challenge I had to face alone. It was tough not being able to see everyone, but like the broader fintech community, we adapted quickly to the challenge. I think recruiting and retaining top talent will be the most difficult aspect.
What’s Next for Integrated Finance?
We continue to work with our customers to help build great fintech products with true global scalability and real customer demand. We are constantly reinvesting in our platform and helping expand its functionality and self-service capabilities. Importantly, we are now connecting even more banking providers to our platform, offering unmatched reach in this highly competitive space.
It’s my negligence not to mention us Fintech Foundation Incubator Program, It recently launched alongside some of the industry’s biggest players and leading brands. This is just the latest step we have taken to support the fintech sector, and we are excited to provide the support needed to take the next step in our growth journey in an increasingly challenging economic environment. provide to companies.
Please tell us about your career path and how you got into this industry.
I have always worked in financial services and am particularly interested in the “plumbing” side of the field. “Plumbing” means the inevitable separation of services that is happening now. This has created a new fragmented development landscape that requires technical leads to integrate and manage a plethora of third-party technologies. Feed the same product.
I think that interest was the impetus for starting integrated finance. Prior to this, I had been falling down the financial messaging rabbit hole for several years.In fact, it was during that period of my life that I built settle go, A global banking and payment network. Ultimately, I am passionate about customer-centric product design and how technology can improve experiences and access to financial services, and this has been a consistent theme of my career.
What are your interests/passions outside of work?
When I’m not working, I try to spend as much time as possible with my wonderful wife and children. But if you ask them, they might disagree and say that I spend a lot of my time watching and playing sports. are also very interested and have also dabbled in the field of angel investing, frequently participating with varying degrees of success.