Alo Yoga Brings NFTs to its Aspen Collection

We are increasingly seeing the impact of the fashion industry’s growing relationship with the NFT space. Previously, you could only buy fashion items, but now you can also acquire digital assets.The latest fashion house to hit the trend is the athleisure brand aloyoga,this is announced that purchasers of last year’s Aspen Collection can claim a free “digital twin” NFT.

SET A REMINDER We will go live on February 1st at 3pm PST / 6pm EST. @AloyogaOfficial Announcement of the Aspen Collection Digital Certificate @AngelicVendette Alo & CMO @Keith Grossman enterprise president @ moon pay Link below pic.twitter.com/rFsZZcCRUy

Digital Twin Studios (@digitalxtwin) January 27, 2023

Get Your NFT

The Aspen collection has been a hit since it first debuted at New York Fashion Week. All 17 of her pieces in the collection sold out in less than a month, and those lucky enough to get their hands on them are clamoring for rewards.

During February, buyers participating in a brand’s loyalty program will receive an email with a link to claim NFTs. These NFTs include a 3D rendering of the purchased work and the actual reward. These benefits include complimentary sessions at the Alo Wellness Club, access to brand-sponsored fashion events, and priority access to upcoming collections.

This is all invite-only and exclusive to our community, says Alo Yoga CMO Angelic Vendette. [NFT] language. We use ‘digital authentication certificates’ so it feels natural to our community.

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*All investment/financial opinions expressed by NFT PLAZA are based on the personal research and experience of the site moderators and are intended for educational material only. , the product should be thoroughly investigated.

Tokoni Uti has written extensively on blockchain and cryptocurrencies over the years. Her work has been featured on sites such as BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.