ApeCoin Deal With Fashion Giant Gucci Boosts Bored Ape Yacht Club Token APE

The price of Bored Ape Yacht Club (BAYC) related cryptocurrency ApeCoin (APE) has plunged as Gucci announced that it now accepts APE as payment for purchases in its stores.

gucci is addition APE added it to its roster of supported digital coins after deciding to accept cryptocurrency payments as it entered the digital asset space in May.

The company initially announced support for 12 digital assets, including Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE) and Shiba Inu (SHIB).

By accepting ApeCoin payments via BitPay, select Gucci boutiques in the US have expanded the range of cryptocurrencies available for in-store purchases, marking another step in the Maisons Web3 quest. .”

recent developments make Gucci is the first major brand to accept payments with APE. A customer can pay for purchases with her ApeCoin through the payment platform BitPay.

Gucci is pleased to announce that it will be the first major brand to allow customers to pay for in-store purchases with ApeCoin via BitPay.

ApeCoin rose following Gucci announcement. At the time of writing, the crypto asset is trading at $7.59, up 9.75% in the last 24 hours.

The news comes after ApeCoin’s Decentralized Autonomous Organization (DAO) voted to fund The Bored Ape Gazette, a BAYC-focused 24-hour news publication.

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