Argentina Football Association paired with Upland, the metaverse platform. This partnership follows the recent football victories in the FIFA World Cup competition. As a result, the partnership between the Argentine Football League and Upland marks the league’s first foray into the metaverse.
The partnership represents an agreement between the Argentine Football Association (AFA) and Silicon Valley-based Upland. His Upland, a gaming platform, has established itself as “the largest virtual property strategy game mapped to the world.” With this collaboration, AFA dispatches Liga Professional de F.cormoranttbol (LPF) is on an exciting expedition into the virtual realm.
AFA will allow us to offer more opportunities than ever before to Argentine fans old and new, truly empowering web3 with its community-focused and entrepreneurial spirit. [CONT] pic.twitter.com/KgjGpvzbQL
Upland (@UplandMe) December 22, 2022
What are the project benefits?
Opportunities following the partnership include a digital collection of Argentine football including clubs, tickets, players, match highlights, exclusive ownership of LPF match highlight video moments, and additional exclusive offers. On the other hand, users can also create virtual businesses that resell LPF digital collections in user-owned shops located on virtual properties.
Moreover, the partnership does not only benefit players. It also benefits Upland and the Argentine Soccer League. In effect, both parties earn income as users buy, sell, and trade digital assets.
This is not the only recent foray into the Web3 space in Argentina. Just a few days ago, a new bill called “Financial Innovation for Investment and Socio-Economic Development” was passed. The bill will show the San Luis Art Digital Assets issued by the San Luis Province of Argentina, featuring NFTs and other collectibles from local artists.
The partnership with the Argentine Soccer League represents another metaverse development as Upland moves forward towards building a robust digital world. Upland continues to plan virtual versions of the world that offer benefits such as digital land ownership and asset creation in the digital economy.
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Writer and author who likes to simplify the topic of blockchain technology.



























