BaaS Adoption to Push Platform Revenue to $38Billion by 2027; Finds Juniper Research

Banking-as-a-Service (BaaS) revenues are expected to grow by $27 billion over the next five years.According to the latest figures from Juniper Research.

BaaS platform revenue is projected to exceed $38 billion by 2027, up 240% from $11 billion in 2022.

This astronomical forecast is expected to be driven by BaaS’s ability to deepen the relationship between brands and their customers through the provision of user-friendly banking and payment experiences.

BaaS enables non-banking companies to offer financial services to their customers without having to own a banking license or infrastructure. This allows brands to generate new revenue without spending time and resources creating new features in-house.

This prediction is based on Juniper’s latest white paper, Banking-as-a-Service: Segment Analysis, Competitor Leaderboards, and Market Forecasts 2022-2027evaluated the top 15 BaaS vendors in the global market.

Among the top three vendors in the market today, the vendors identified in the study are: green dot, Marketa When Solaris As an industry leader.

Juniper evaluated each vendor based on the same criteria, including distribution and partnerships, product breadth, and future business prospects in BaaS.

The study found that Green Dot’s leadership in the BaaS market is largely due to its strong partnerships. In particular, apple When walmartIn addition, we focus on Green Dot’s banking and payment solutions, including card issuance, custom rewards, and payroll services.

Marqeta also ranks highly for its international presence. Leverage your competitive position when onboarding multinational clients.

Like Green Dot, Solaris’ success stems from the large amount of partnerships achieved through its brand, coupled with the integration and technical support provided by its services.

As digital banking becomes more sophisticated, fintechs are under pressure to innovate their BaaS capabilities to exceed user expectations, the study authors explain. Dominique Tetnowski.

Providing a BaaS solution portfolio with all the features needed to deliver banking services means companies can focus on delivering a great user experience. important in a banking environment where