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By 2025, it is predicted that there will be 2.6 billion mobile wallet users across Asia. This is market-changing news that should force merchants and payment providers around the world to move to digital commerce. They must take advantage of this growth.
However, mobile wallets may differ. Based on this, Alipay+ We have identified gaps within the global payments infrastructure. A vast mobile wallet market can prevent companies in other countries and regions from taking full advantage of native Asian mobile wallet users, who often desire a wide range of European goods.
However, providing merchants in other markets with the ability to accept digital wallets is only part of the challenge. A myriad of complex payment setups and marketing schemes, such as QR code payments and the use of online promotional codes, are very attractive to Asian consumers.
As such, Alipay+ not only provides European merchants with the ability to offer familiar payment methods through one interface, but is also customized to allow merchants to truly serve Asian customers in a meaningful way. We set out to provide a comprehensive marketing solution.
To elaborate on this: pietro CandelaAlipay+’s head of European business development, said in an interview with The Fintech Times.
Alipay+ is a unified global mobile payment and marketing solution that connects merchants and users through their favorite mobile or digital payment methods. We connect global financial partners in all regions.
This includes banks, wallets and acquirers so that consumers can conveniently use their preferred local payment methods and seamlessly cross different markets while enjoying the marketing solutions and value-added services offered by merchants. can be traded on
Alipay+ was developed by ant groupis the owner and operator of Alipay, a leading digital open platform, and a combination of the two brands. Alipay is our legacy, where we have been able to pioneer mobile payments, mobile finance and mobile lifestyle services. We have played a part in transforming China into a truly cashless economy. It currently serves approximately 1 billion users in China.
of plus is about our globalization approach and incorporates our partners. We want to bring the beauty of innovation to new customers, working with our partners in finance and business within our innovative open mobile ecosystem. PLUS also means offering services other than pure transactions to merchant partners and users.
Universal Studios Japan @USJ official has introduced Alipay+ cross-border digital payment solutions across its theme parks in Osaka! Check to see if your favorite e-wallets are supported. # find the plus
read more:https://t.co/mbont9Ib38 pic.twitter.com/J20jkxGrkgAlipay+ (@AlipayPlus) November 24, 2022
Initially, we wanted to solve the fragmentation problem of mobile payments. This not only alleviates the pain point of accepting cross-border payments for merchants. By completing transactions within the app rather than through plastic cards or NFC touchpoints, users enjoy an enhanced experience before, during and after payment.
For example, you can get real-time geographically localized promotions, check foreign exchange rates for cross-border payments before you transact, and experience a more seamless shopping experience. enables users to order from a menu and pay in a timely and simple manner without language barriers by scanning a QR code on the table. This is the direction of digital-first shopping. other markets too.
Our European brand has evolved from Alipay to Alipay+. Alipay only focuses on Chinese users who are in the habit of using her Alipay app for everything. Global merchants display our logo to not only let Chinese consumers know they can use the app, but also increase sales by attracting customers even before they arrive at their online and offline stores. It can be stretched.
Alipay+ extends these opportunities to other regions. Today, Alipay+ is already actively used by hundreds of millions of non-Chinese Asian users. Leverage Alipay’s existing merchant network to receive promotions and make payments in stores and online. We want all of these users to be able to use Alipay+ to shop and interact with European merchants during their travels and after returning home.
Alipay was originally designed to improve the travel experience for Chinese tourists. Alipay+ extends this concept to a global customer base with different business models. Deciding when and with which brand to launch such a new offering was not easy. Especially in a moment when the pandemic prevented people from traveling. We saw the pandemic travel bans as a unique opportunity to focus on global online shoppers as well. So today, he has two sides to our offer. It’s online and offline.
We are very proud of the work we have done in Asia. We have decided to invest in several local wallets by helping them expand their value proposition. For the most part, they have become his leader in the market offering the same services as his Alipay in China. We have also connected them under the umbrella of Alipay+ to create a vibrant and interconnected Asian payment APM ecosystem.
Personally, I am proud of many of our local European collaborations. We have been able to forge partnerships with large and small financial institutions, merchants, agencies, technology companies and more.
One of my favorite examples of these is the case of the non-profit organization Duomo Veneranda Fabrica in Milan. It manages the cathedral, one of the finest examples of Gothic architecture in the world. They gave us a conspicuous sign on the side of the cathedral welcoming travelers from China in Chinese: “In faraway places you still find old friends”. We received many heartwarming comments.
We have a strong culture as a digital-first company. Our parent company, Ant Group, was founded by him 18 years ago, but our senior leader constantly reminds us that we are still a start-up. This startup mindset is very important when it comes to our global projects and is very different from where we are positioned so far.
We anticipate that mobile will bring even more opportunities. The future depends on the speed of growth and change. A mobile strategy is a must for every B2C business. More importantly, based on our experience in Asia, mobile helps everyone live in a better world because of the combination of mobile his solutions and intertwined physical experiences .
This applies not only to the younger generation, but also to small sole proprietors, the elderly, the disabled, rural communities or the less affluent. For these people, mobile use often helps them improve their lifestyle and integrate into society. modern economy.
