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Can a Cost-of-Living Crisis be a Catalyst for Fintech?

February 2, 2023
in Fintech
Reading Time: 6 mins read

With the words ‘recession and inflation’ thrown around frequently, consumers appear to fear the ongoing cost of living crisis may escalate, making fintech the perfect opportunity to grab the spotlight.

The cost of living crisis is essentially a way of explaining the long-term decline in disposable income after taxes and after accounting for inflation.

If inflation pushes wages to worrisome new heights, it could outpace both wages and benefits, and in tandem with tax and rate hikes, The crisis will only get worse.

As governments and regulators develop strategies and begin to take action in terms of fiscal policy, the impact of individual cost of living will not always be felt directly, but rather through big picture policies. These policies are not focused on the middle class: individual consumers and businesses.

keep reading

As a result, there are other players seizing the moment to influence the financial landscape: Fintech.

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What can neobanks and fintech help?

Despite not having the necessary resources or long-standing clout to sit at the policy makers’ table, fintech still provides banking and financial products to millions of people given its reach. is in a prime position to

So, this very same reach, coupled with the agile nature of fintech, could prove to be a trump card when it comes to helping individuals provide support to many facing financial hardship.

Fintech can reach places the high street can’t

Banking as a Service (BaaS) allows you to maximize the customization of your banking products, tailoring them specifically to meet the needs of both customer segments and individual customers.

This provides ample opportunities for growth as it allows us to forge new avenues and reach new demographics.

More than ever before, this flexibility allows them to support their clients with practical and actionable financial solutions, such as unexpected costs, surprise charges and BNPL (Buy Now Pay Later). and many other financial turmoil. ).

In stark contrast to the many predatory credit products out there, providing adequate credit facilities and promoting the use of credit in a responsible manner will improve the financial literacy and financial well-being of individuals and families. It helps a lot to make

As small financial services providers, neobanks, digital banks or fintechs can deploy targeted solutions to users in all situations, even those struggling to meet repayment terms.

Additionally, leveraging big data, machine learning and AI will help fintech build predictive models to navigate costs and further study changes in consumer behavior.

Fintech challenges

The digital finance industry is growing by the day, but fintech and neobank novelties may still struggle to resonate with demographics outside the tech-savvy demographic.

So, if fintech wants to challenge the high street, closing the gap will be quintessential as it is a way to build consumer trust and build a much more stable foundation for the future.

By leveraging open banking, fintechs have begun to provide financial educational materials and financial management platforms to their users, and given the increased financial literacy they provide through the use of push notifications at specific touchpoints. Fintech can be made more attractive.

The last word

Policy management hopes to solve the cost of living crisis, but it is the average individual who will feel the effects most.

As such, putting the consumer at the center of their activities is the responsibility of all financial institutions, and as we have seen, fintechs do this particularly well.

If fintechs can fill gaps and expand into different segments of the population, their customized products could certainly be a beacon of hope in a grim economic forecast.

With the words ‘recession and inflation’ thrown around frequently, consumers appear to fear the ongoing cost of living crisis may escalate, making fintech the perfect opportunity to grab the spotlight.

The cost of living crisis is essentially a way of explaining the long-term decline in disposable income after taxes and after accounting for inflation.

If inflation pushes wages to worrisome new heights, it could outpace both wages and benefits, and in tandem with tax and rate hikes, The crisis will only get worse.

As governments and regulators develop strategies and begin to take action in terms of fiscal policy, the impact of individual cost of living will not always be felt directly, but rather through big picture policies. These policies are not focused on the middle class: individual consumers and businesses.

keep reading

As a result, there are other players seizing the moment to influence the financial landscape: Fintech.

What can neobanks and fintech help?

Despite not having the necessary resources or long-standing clout to sit at the policy makers’ table, fintech still provides banking and financial products to millions of people given its reach. is in a prime position to

So, this very same reach, coupled with the agile nature of fintech, could prove to be a trump card when it comes to helping individuals provide support to many facing financial hardship.

Fintech can reach places the high street can’t

Banking as a Service (BaaS) allows you to maximize the customization of your banking products, tailoring them specifically to meet the needs of both customer segments and individual customers.

This provides ample opportunities for growth as new avenues can be explored and new demographics can be reached.

More than ever before, this flexibility allows them to support their clients with practical and actionable financial solutions, such as unexpected costs, surprise charges and BNPL (Buy Now Pay Later). and many other financial turmoil. ).

In stark contrast to the many predatory credit products out there, providing adequate credit facilities and promoting the use of credit in a responsible manner will improve the financial literacy and financial well-being of individuals and families. It helps a lot to make

As small financial services providers, neobanks, digital banks or fintechs can deploy targeted solutions to users in all situations, even those struggling to meet repayment terms.

Additionally, leveraging big data, machine learning and AI will help fintech build predictive models to navigate costs and further study changes in consumer behavior.

Fintech challenges

The digital finance industry is growing by the day, but fintech and neobank novelties may still struggle to resonate with demographics outside the tech-savvy demographic.

So, if fintech wants to challenge the high street, closing the gap will be quintessential as it is a way to build consumer trust and build a much more stable foundation for the future.

By leveraging open banking, fintechs have begun to provide financial educational materials and financial management platforms to their users, and given the increased financial literacy they provide through the use of push notifications at specific touchpoints. Fintech can be made more attractive.

The last word

Policy management hopes to solve the cost of living crisis, but it is the average individual who will feel the effects most.

As such, putting the consumer at the center of their activities is the responsibility of all financial institutions, and as we have seen, fintechs do this particularly well.

If fintechs can fill gaps and expand into different segments of the population, their customized products could certainly be a beacon of hope in a grim economic forecast.

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