Celebrity Chef Gordon Ramsay Enters Crypto Arena With New NFT Project

Celebrity chef Gordon Ramsay steps into the world of cryptocurrencies with the launch of a new reality cooking show focused on non-fungible tokens (NFTs) on the decentralized gaming platform Sandbox (SAND). I’m here.

the famous chef publication He informed his 7.6 million Twitter followers of his foray into the Metaverse via videos featuring his digital and virtual versions of Hell’s Kitchen.

Hell’s Kitchen is a five-time Emmy-nominated reality cooking show where participants compete for the chance to become the head chef at Ramsay’s restaurant.

The Sandbox partnered with the show’s distributor, ITV Studios, to bring Hell’s Kitchen to its own parcel of land in the Ethereum-based metaverse. It is the platform’s first cooking-themed game, allowing players to virtually create dishes, collect recipes, and participate in competitions to become the head chef.

Digital assets and NFTs, including a limited edition Gordon Ramsay avatar, will also be available to players and creators to complement their experiences, according to Sandbox.

To tell Ramsey,

“There’s nothing more exciting than exploring new territory, whether it’s a signature dish, a new restaurant concept, a new show, or a sandbox virtual experience.

I’ve been fascinated by the sandbox and its offerings in the metaverse. We couldn’t think of a better platform to bring the high energy of Hell’s Kitchen restaurants and brands to life.

Hell is coming…. #metaverse ! That is correct # Hell’s Kitchen I’m coming to @sandboxgame Complete with the most amazing virtual restaurants and red and blue teams! REGISTER NOW: https://t.co/wZeTnntCD5 pic.twitter.com/FLXlOtm9c6

Gordon Ramsay (@GordonRamsay) August 16, 2022

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Featured Image: Shutterstock/Julien Tromeur