Costa Brews up a Storm with NFT-Backed Footwear

50 year old high street strength caffeinated drink provider, costa coffee, has taken its first step into the world of irreplaceable NFTs.That’s why they partner with footwear brands Artisan Lab drop collection Physical sneakers backed by NFTs.

Through the initiative, the Italian design company has created a set of 20 handmade sneakers. Each made-to-order item is numbered and coffee dyed using Costa’s famous ‘Mocha Italian Blend’.Sneakers are forever fixed on an immutable blockchain NFT authentication certificate.

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Called ‘The Drip 1’, this new coffee/Web3/fashion hybrid was launched to celebrate International Coffee Day. New collectible items are only available through contests hosted on the Costa TikTok channel. The era of coffee, revolutionary tech, underrated videos and people sitting at the top of high fashion has arrived!

Costa’s exploration into the Web3 realm has seen its archrival Starbucks NFT Loyalty ProgramBasically, we aim to utilize NFTs on the Polygon network to reward our regular customers. All the while, users will be able to redeem, gift and trade hard-earned coffee rewards via her associated NFT marketplace.

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*All investment/financial opinions expressed by NFT Plaza are based on the personal research and experience of the site moderators and are intended for educational material only. , the product should be thoroughly investigated.

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