Ethernal Labs, the company behind the Ethernity Chain NFT platform, has announced a new strategic partnership with meta keyThrough this partnership, the two companies will develop branded metaverse activations exclusively for Ethernity’s collection within Decentraland.
Partnership details
As part of this deal, Metakey and ethereal lab teamed up to work on the latter within the top metaverse platform, Decentraland. So far, Ethernal Labs has licensed his NFTs from top brands and celebrities to Decentraland. These NFTs include everything from apparel to digital collectibles.
The partnership with Metakey will establish a project within Decentraland called Ethernity HQ. Ethernity HQ acts as a hub for the community, allowing members of the Ethernal Labs, Ethernity, and Metakey communities to access the space and share ideas. NFTs certified by Ethernity will also be visible on Ethernity HQ for all users to view.
While this is exciting in itself, the Etheral Labs team says this is just the tip of the iceberg.
“The possibilities are endless. Ethernal Labs is excited to bring its library of licenses to the Metaverse through event-driven virtual experiences to explore what it means to party, play and socialize in a fully virtual environment.,” official post Ethernal Labs and the Ethernity team will continue to work with Metakey to develop more interactive experiences, he added.
Learn more about Decentraland >> Ultimate Metaverse Guide
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Tokoni Uti has written extensively on blockchain and cryptocurrencies over the years. Her work has been featured on sites such as BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.