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French fashion house, Givenchycontinues its exciting partnership with innovative streetwear brand Bstroy. The latest collaboration features a series of utility-ready, NFT-backed physical goods for him.
Through an epic partnership, Givenchy and Bstroy have launched a line of IRL clothing featuring designs by the Web3 native art platform. felt ginAll in all, it drops 360 individual clothes in 6 different designs. Each comes with a limited edition of his NFT collection that unlocks a series of owner perks.
Formula (b).STROY x @Givenchy Collaboration in partnership with @FeltZine Live!
Shop the latest collection from Givenchy and discover an array of experimental fashion NFTs.
See our collection now: https://t.co/qgKwAI6J5I pic.twitter.com/ppy8RMmKrh
FELT Zine (@FeltZine) November 20, 2022
To participate, collectors must purchase actual fashion wear through the Givenchy store. The team will then email the buyer a link to redeem their digital NFT counterpart. This opens the door to additional Givenchy benefits and utilities, including gated access to a special membership program scheduled to launch in 2023.
The collection marks Givenchy’s second foray into the world of NFTs, first appearing a year ago in collaboration with Chito. An interesting digital direction, with both projects operating through the Aura Blockchain Consortium, an initiative backed by Givenchy’s parent company LVMH.
More >> Ultimate NFT Guide
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