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In Profile: Frank Arellano, Founder and CEO at Revolv3

February 28, 2023
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Home Technology Fintech

In Profile: Frank Arellano, Founder and CEO at Revolv3

February 28, 2023
in Fintech
Reading Time: 5 mins read

There are numerous reports of subscription management growing in popularity. Any form of technology associated with this field must therefore guarantee the highest level of functionality.

This consensus is evidenced by the exposed shortcomings of banks offering decent subscription management services, and by customers demanding flexible payment processes that work more frequently with these types of services.

here in this light Fintech Times provides the latest in-profile functionality. Revolv3is a full-stack software-as-a-service (SaaS) payment orchestration and optimization platform for subscription billing that leverages adaptive technology to bring more revenue to online merchants with recurring billing.

The company was founded in 2020 and is based in Laguna Beach, California, USA, but this feature met the CEO and founder, Frank Arellanoto discuss the road to Revolv3 and its solution’s suitability in the current climate:

Tell me more about Revolv3 and its purpose

Revolv3 is a full-stack SaaS payment optimization platform that designs bespoke subscription billing solutions for merchants. The platform utilizes adaptive technology to achieve the highest credit card acceptance rate in the industry.

Revolv3 integration enables merchants to achieve transformational revenue growth and customer retention at the lowest cost in the industry. Revolv3 redesigned the payment process and implemented network tokens, dynamic routing and machine learning to achieve the best first pass approvals and overall recovery rates in the market.

Businesses can highly configure subscription services, increase top-line revenue, and scale with confidence that their billing platform will grow.

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Are there any recent achievements you’d like to highlight?

We are thrilled to have successfully raised $6.5 million in funding. Venture Capital and Private Fundingattracting an experienced management team with over 50 years of payments expertise and Fortune 100 experience, partnering with a range of companies and building seven integrations with payment processors, already creating significant market appeal I started a company that

How did you personally get into the fintech industry?

Before founding Revolv3, my career highlights included: Experian He was responsible for consumer services and most recently served as Vice President of Business Operations.

Prior to joining Experian, Ingram micro For 17 years, last served as Senior Director of Corporate Development and Strategy. He has also successfully improved the operations of over 300 B2C and B2B e-commerce sites, strategically led a multi-billion dollar acquisition integration program, and established a global technology management office.

What is the best thing about working in the fintech industry?

It’s a great place for someone with my experience as there are plenty of opportunities to use my knowledge of both business and technology to make a significant impact on the market and its participants.

Not to mention as a startup, there is a lot of potential funding to help fuel transformative businesses such as Revolv3, which is perfect for growth and exit strategies.

What do you find most frustrating about the fintech industry?

Most of my frustrations are also the reason I started Revolv3. As with any industry with a long history such as the world of finance, there are many regulations, different technologies and complexities that make it difficult for most companies to understand and navigate.

If you’ve seen the processing statement, you’ll know what I mean. Most merchants don’t know how to read or understand them. Instead, they simply accept that they need to pay without understanding what they are being charged, why, and why they are paying more than they should.

We believe we need more optimized and intelligent systems, more transparency, less overhead and more efficient ways of processing payments. We also saw a great opportunity for the platform to do this, so we created Revolv3.

How did your previous roles affect your career?

Each step in my career led to the next and ultimately my current position as CEO of Revolv3. My first job at a startup helped me understand what it takes and what not to do to build a successful business from scratch. Then I worked for a Fortune 500 company, learning how big companies operate and what it takes to actually run a big company.

Along the way, I was exposed not only to various business roles, but also to the payments industry in particular and how it works, and where there are gaps that could be market opportunities. , business and startup expertise to bring Revolv3 to market.

What’s the best mistake you’ve ever made?

There are many things to remember, but none of them are the best for me. Early in my career, I didn’t handle my mistakes properly. M.Most of the time I just ignore them and move on quickly.

Eventually, I learned the importance of reflecting on why I made a mistake and turning it into an opportunity. We now value our mistakes and use our failures to improve our products and processes.

What does the future hold for Revolv3?

Revolv3 considers itself the industry leader in optimized and organized payments. From a product perspective, recurring billing platform, payment artificial intelligence and payfac functionality are our core.

However, our strategy is to evolve our current offering with more front-end tools, deeper third-party integrations, and embedded product offerings to provide an end-to-end payment suite. For the company, we expect organic and his M&A growth and a possible exit within five years.

What are the next big issues or challenges across the industry?

A few things come to mind, but in my opinion the next big issue is “one size does not fit all”. As merchants grow, it becomes clear that no one provider can answer all questions.

Merchants have a variety of processors (Revolv3 is considered to offer a good solution), fraud vendors, authentication requirements, and workflows to suit their business. Enabling merchants to create solutions that solve the big picture with minimal technical overhead is the biggest problem facing merchants in this space.

Other points are:
  1. Educate merchants on the end-to-end impact of payments and help align business operations: Business reporting structures, technical implementations, and analytics should be adapted as you educate yourself about the complete payments ecosystem. there is. This structure may vary by merchant, but the end result should be better communication and oversight of his KPIs, resulting in deeper and more valuable insights across the company.
  2. The work of dismantling the card-present and card-not-present foundation is mostly based on payment risk, working with issuers to accept more transaction data to make decisions. Businesses increasingly have use cases where the line between having a card and not having a card is very gray. Working with issuers to provide more data reduces overall risk, puts cards at the top of their wallets, and encourages consumers and affiliates that the industry is adapting to how commerce is conducted. Build store trust.
  3. Idea: The network offers exchange discounts for using network tokens. Issuers should be encouraged to accept this additional data, make better decisions about risk, and reduce false rejections and inappropriate approvals.
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