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Maraike Coninx Chief Product Officer of Bank iFi. She is a seasoned leader in the fintech industry with vast knowledge in the technology and payments space.
Prior to joining BankiFi, Koninckx held various roles at: Integri, Clear2Pay, FIS When BPC.
Here, Koninckx reveals how fractures led to the growth of fintech knowledge. We also learn about Bankifi’s expansion plans for 2023.
BankiFi is a technology platform designed to improve business banking. Enables banks and financial institutions to offer their customers an integrated set of services such as accounting, billing and payments.
These services are built around the processes our customers use to run their businesses. Essentially, we give banks and financial institutions the tools they need to become customer-centric rather than product-centric, helping their business customers thrive while increasing revenue and reducing costs. aims to support more than 2 million SMBs worldwide by 2024.
We have released several exciting new features to our product such as installment payments, auto billing, and cash flow forecasting that will greatly improve the overall customer experience. It also announced a U.S. launch this year, demonstrating its successful growth into new markets.
We always aim to raise awareness and make a positive difference for the SMB community and the banks that serve them. We recently released a white paper on embedded banking centered around the concept of ‘inside-out’ to ‘outside-in’ banking. This highlights a re-opening opportunity for traditional banks that choose to engage with his SMB customers in this way. From attracting more customers to generating higher levels of customer engagement.
It was an exciting year in terms of awards.the team won Siboth Winner of the Perfect Pitch partnership category and shortlisted for BAI Global Innovation.
By chance. When the company I used to work for announced a major reorganization, I decided it was time to make a career change and came across an eye-catching job advertisement. A company that was building test tools for payment systems was looking for a new test engineer. They cited good coffee and fresh fruit in the office as one of the benefits they offer. This was before the days of pool tables and office pets.
While benefits lists typically include company cars, medical insurance, and meal vouchers, this company seems to have embraced the idea of employee benefits long before it was widely adopted. I was intrigued and wanted to learn more about this company. I sent a note along with my resume and signed the contract a week later. Since then I have been working in fintech.
The fact that the fintech industry is constantly changing and can make a real difference to the world. Change is a given in most industries, but the fintech industry is changing at a very fast pace. While financial services run purely in the background and appear to be off center stage, financial technology can make a difference by lowering barriers to entry by simplifying the use of complex financial instruments. I have a hidden sexuality.
We continue to expand our business services on our platform to better help businesses manage their cash flow.
We still operate in a highly regulated environment. These regulations exist for good reasons, but they mean that fintech must operate within certain boundaries, resulting in complexity and slowing down certain innovations. We need to create an environment where innovation can thrive while being protected.
I never had a clear career plan in mind and always wondered why. Willingness to take on new challenges. By trying, I was able to discover what I like best. It allowed me to grow as an individual by trying new things and getting out of my comfort zone. I have never regretted taking on new challenges.
I’ve held many different roles, and they definitely help me a lot in the work I do today. I can easily work with developers, testers, marketers, pre-sales consultants, or delivery managers. Because I stand in their shoes and I can empathize with their challenges.
It might sound a little crazy, but I broke my wrist on a ski vacation. The injury left him unable to drive and had to find a way to get to work for the next five weeks. One of my colleague girlfriends who had been paying for much longer than me lived near me and ended up carpooling. Not only did I make new friends, but I also learned a lot about fintech in those few weeks. He is one of those situations where good comes out of bad.
Our goal is to support 2 million small businesses through banking partners on four continents by 2024. We continue to expand our business services on our platform, helping businesses better manage their cash flow, from faster payments to greater financial visibility and control. .
It recently launched in North America and won its first banking customer in less than five months. I think this is a testament to our technology platform and the people behind it. And now with further expansion within the US and Europe planned for 2023, I am really excited to see the business grow from strength to strength.
I believe the current economic climate drives much of the agenda. We are particularly focused on small and medium enterprises. As an industry, we need to focus on solving their key pain points. This includes getting paid on time, having a good understanding of the financials of the business, being able to make informed decisions, and having the tools to support those decisions. included. A financial or payment professional.
A key challenge for me is to provide a 360-degree view of business (and personal) needs. Solving the cash flow problem is not just a matter of making loans available, it is a broader set of challenges that we must overcome.
How do you avoid cash flow problems in the first place? How do you reduce administrative overhead to free up more time for your business to generate new revenue? How do you provide companies with the insight they need to better understand their finances? These are just some of the issues and challenges we are addressing today to provide a true end-to-end solution .
