Mashreq Bank Becomes Regional Sponsor for Argentina National Team

Mashrek Bankthe Dubai-based financial institution, has become the new regional sponsor of Argentina’s national football team.

This sponsorship makes Mashreq the first regional bank sponsor of an Argentine soccer team in the Middle East and Egypt.of argentine football association (AFA) and Mashrek Bank have signed a regional sponsorship agreement until the end of 2023.

As Argentina continues to play in the biggest international football tournaments, Mashreq has become the team’s exclusive regional bank sponsor. FIFA World Cup Qatar 2022Banks will also be the ambassador of the Argentine national team in the Middle East and Egypt region. As part of the agreement, Mashrek will launch an official joint campaign featuring the Argentine national team. Also, the Argentinian player will appear in his campaigns for various promotions.

Claudio Fabian Tapiathe AFA president provided his views on sponsorship.

A true milestone has been reached for the international expansion of the AFA. This opens up new opportunities with prestigious banks like Mashreq. We welcome Mashreq as our first backing bank in the Middle East and Egyptian territory.

Celebrate the region’s passion for football

The Argentina national team is highly regarded by football fans in the region. The deal brings together two of his organizations that are working together to celebrate his passion for the sport.

Ahmed AbdelalGroup CEO Mashrek, explained why the institution partnered with the national team. Abdelal commented:

This is especially true as the World Cup will be held here for the first time in the Arab world. This partnership goes far beyond the World Cup where our ultimate aim is to support sport in the region. Football is one of the most important and exhilarating sports in the region, and only it has the power to inspire and bring people together across generations and backgrounds.

Now, by partnering with one of the most successful and important teams in football history, we are looking to communicate with more existing and potential customers in a more immersive and emotional way. We are also exploring new territory beyond traditional engagement through inspiring campaigns.