Okay Bears Signs Deal with IMG to Deliver Consumer Products

These days, we’re seeing more and more NFTs in consumer goods with some of our favorite NFTs, from beer cans to phone cases. Well, Okay Bears, his Solana-based NFT project, might be the next collection on our list.

As recently announced, the Okay Bears have signed a deal with top talent management agency IMG. The deal will see the two companies offer consumer products leveraging his Okay Bears brand.

ok bears

This agreement provides image is now the exclusive Global Licensing Officer. This isn’t the first time an agency has taken on her collection of NFTs. ExpressionCollections like Boss Beauties also contract with agencies to capitalize on their imagery and likenesses.

And Okay Bears certainly has a lot to take advantage of. 10,000 pieces of NFTs Earned over $18 million Within 24 hours of its initial release, it built a dedicated community around its positive ethos. Now, this messaging and community has been taken to the next level, with talks about current live events and merchandise.

Given its already established audience and how past NFT-themed consumer products and experiences have been received, Okay Bears may have another hit.

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Tokoni Uti has written extensively on blockchain and cryptocurrencies over the years. Her work has been featured on sites such as BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.