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NFT Platform Sorareto The English Premier League has signed a multi-year deal to license NFTs for league player cards, CNBC reported Jan. 30.
The Paris-based startup will enable 3 million users to play fantasy football games with Premier League-specific player cards, allowing fans to buy, sell and trade virtual cards of their favorite players. increase.rated 30 million pounds.
News of a partnership between an NFT startup and one of the world’s biggest football leagues has seen the overall NFT market plummet since its peak in 2021, with overall digital asset sales plummeting by more than 90%. brought in the middle.
According to data compiled by CryptoSlam, Sorare rose to number eight overall, with total sales of $891,789 from December 31 to January. 30th, up 45% from the previous month. Total card sales on the Solare platform in 2022 will reach his $500 million, nearly doubling his 2021 total of $270 million.
The deal is just the latest in a string of deals Solare has signed in the sport, including deals with both Major League Baseball and the National Basketball Association.
Founded in 2018, Sorare specializes in using blockchain technology to connect fans with digital collections through fantasy leagues.
Sorare is valued at $4.3 billion by investors in September 2021 and is backed by industry leaders including Japan’s SoftBank and venture capital firms Accel and Benchmark. Athletes such as Lionel Messi, Serena Williams and Kylian Mbappe count as shareholders.
However, allegations that Sorare.com facilitates gambling have come under scrutiny in the UK and France, with the UK Gambling Commission saying that Sorare.com “does require a license or the services it provides It is requested to investigate whether it does not fall under gambling. News for 2021.
The company said 80% of its players are playing the free version of Fantasy League, and said it was working to enhance the free-to-play element of the game in response to a request from France’s National Gaming. corresponded to Authority.
