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According to a recent survey, half of women said their investment interest increased during the pandemic, and 42% said they invested more money since the COVID-19 crisis began. To date, more than one-third of her users on the Shares platform are women, higher than the industry average.
Shares’ ultimate mission is to make investing more accessible, inclusive and collaborative. The founding team has created a platform that opens the world of investing to a diverse audience that previously lacked access, resources or opportunities to invest. Millennials and Gen Z investors prefer to use investment platforms such as equities because they want an easy-to-use platform and easy access to a wide range of investment products.
The appointment follows recent news that Serena has retired from professional tennis after a record 23 wins. grand slam singles title; she also revealed that she has been aggressively investing in early-stage startups in recent years.
Serena Williams said: It’s rare to find a company with the same passion for cultivating opportunities and breaking down the barriers to entry that have prevented traditional spaces like investments from being fully inclusive.
Generation Z sees the world in a curious way, and through the expansion of social media, they are becoming more open about educating themselves and sharing that information. I believe we should have access to the tools and information to manage our economy, and Shares is a platform that encourages a conversation we all should be part of.
Venus Williams added: We both have broad interests when it comes to the companies we support, but there is a common thread at the intersection where passion meets purpose.
Benjamin ChemlaCo-Founder and CEO of Shares said: Our main goal is to bring people together and make finance accessible while always providing our users with the best products.
Venus and Serena have not only amazing value, but also unique and inspiring stories, so we had no hesitation in welcoming them as shareholders and brand ambassadors. Venus and Serena join Shares. We are confident it will add a dynamic energy and drive and inspire us to imagine and build the best products within the industry.
Shares combines the simplicity of an investment platform with all the features users have come to expect from a social media app, creating a whole new category of ‘social trading’. Resonating strongly with Gen Z audiences (66% of members under 25), Shares has over 150,000 users and is the second most downloaded app in the App Store’s Finance category and became the 6th most downloaded app in the UK. Since its launch in May 2022.
UK residents can download the Shares app in the following ways: apple app store (for iOS devices) and Google Play store (For Android devices). Those interested but not in the UK can sign up on the waiting list to be the first to access the app when it goes live in Q4.
Francis Bignell
