Warner Music Group and Polygon announce a multi-year partnership with LGND to establish a new joint digital collection platform called LGND Music.
According to the December 6 announcement, “select WMG artists” will be able to launch digital collections to connect fans with “exclusive content and experiences.”
The collaboration announcement follows the partnership between WMG and OpenSea announced on September 29th, and only adds to the saga of big labels receiving preferential treatment not offered to all other creators. .
Through this partnership, @warner music Artists launch digital collections to connect fans with exclusive content and experiences
[3/6]
LGND Music (@Lgnd_Music) December 6, 2022
The joint LGND Music platform will provide a “seamless, easy-to-use gateway for users to easily buy, own and collect music from their favorite artists.”
LGND Music is set to launch in January 2023, collaborating with leading dance label Spinnin’ Records.