Amazon With $20m Investment in Superplastic

Alexa Fund, the venture capital arm of Amazonprovided $20 million in its latest funding round to support Web3-centric studios superplasticityThe investment brings the company’s total funding to $58 million, with Galaxy Digital, Google Ventures, Sony Japan, Craft Ventures, Animoca Brands and many others involved in its latest round.

Superplastic is a 3D character studio that specializes in creating vinyl toys. He’s also invested heavily in Web3, launching his NFT collection on Ethereum and partnering with top brands like Gucci and Fortnite by Epic Games.

Followed by investment, Superplastics promised to prioritize Amazon Studios for pitching a TV series or movie featuring its characters.It’s dubbed “Junky & Gugimon Show” A masterpiece of a cat and a rabbit who desperately pursue fame and fortune.

The team behind the show describes the two characters as “Lazy and spectacularly incompetent best friend” Junkie is “A lovable idiot who spends his spare time scamming celebrities.” On the other hand, Gugimon “A fashion icon and a master manipulator who is too narcissistic to care.”

Amazon’s investment in Superplastic is part of plans to expand reach with new technology

Superplastic’s virtual celebrities are extremely popular and boast millions of followers on social media. When an Amazon executive pondered the deal, one aspect of it turned out to be very appealing to him. Alexa Fund Director Paul Bernard acknowledges this fact.In a statement, he said that the Superplastic character “Meet the customer where the customer is” Either on social media or in video games like Fortnite, they’re a big part of what makes them so appealing.

he continues. “We see them as a new class of IP that will become increasingly important to the younger generation.”

Amazon’s investment in Superplastic also appears to be part of Amazon’s intention to expand its reach when it comes to future technologies.

According to Bernard “This includes technologies such as synthesis, virtualization, generative AI and Web3.” As such, the company “We want to make strategic bets in these areas alongside our continued investments in startups that drive voice use cases. Looking ahead with long-term investments is one of our core values. The time has come for these technologies to fully come to fruition in our daily lives.”

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