Axie Infinity looking to ‘double-down’ on Korean market: KBW

Sky Mavis, the company behind Play-to-Earn (P2E) heavyweight Axie Infinity, is looking to double down in South Korea and expand adoption despite regulatory hurdles.

During Korea Blockchain Week on August 9 (local time), Sky Mavis co-founder and growth leader Jeffrey Zirlin said in an interview with Cointelegraph that the domestic ban on P2E games is still in place. The Korean market is one of the most popular.

Zirlin added that the company is currently looking at ways to tailor the Axie Infinity game to its cohort of Korean gamers.

As you know, we want to double down. For example, Koreans don’t speak much English, right? So there are a lot of barriers to actually getting the game into the hands of Korean players. I have.”

“But many of the top players on the leaderboard are Korean. […] Koreans are some of the best gamers in the world,” he added.

South Korea’s Game Ratings and Control Board has banned the release of domestic blockchain P2E games as a result of its strict anti-gambling policy. In December, the government also moved to ban Google Play and the Apple Store from listing such games in South Korea.

It’s still pretty early in terms of regulation. He added that he hopes it will be enough to force the withdrawal of hawkish regulations in the future.

Its really Uber as an approach, isnt it?

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The Axie Infinity project is still in early access and has yet to publish an app via Google Play or the Apple Store. Around 766,000 people logged in to play the game last month, according to Active Player, far from his record high of 2.7 million in January this year.

As it stands, Axie Infinity is driving adoption in Korea and globally by improving the gaming experience and expanding its ecosystem via new battle modes such as Origin, which surpassed 600,000 signups as of mid-June. trying to expand.

“Origin is our main focus right now. We’ll be building it to make it more immersive, adding vertical progression like runes and charms, and adding upgrades for body parts that act as sustainable sinks.” increase [burning mechanisms] Make it more fun because of the tokens.

Origin comes with 3 free starter Axies (NFT characters) so people can get immersed in the game. [without having] to make economic or financial decisions,” he added.