Four cryptocurrency exchanges and trading platforms confirmed in a statement to Crypto Slate this week that they are no longer advertising for the Super Bowl.
Coinbase, which aired an ad at Super Bowl LVI 2022, said it would not do so this year.
“I’m very proud of my first national ad that debuted at last year’s Super Bowl, but I won’t be performing at this year’s game.”
The stock and cryptocurrency trading platform eToro, which was also promoted at last year’s event, said it would not be promoting it this year. I emphasized my digital presence as a reason for declining the ad. A representative for eToro said:
“[We] We had no plans to advertise at the Super Bowl this year. We are multi-channel and online focused. “
Meanwhile, Binance has criticized the idea that cryptocurrency companies should advertise during the event.
“We have never run a Super Bowl ad because we don’t believe it is the right vehicle to introduce new users to cryptocurrencies…. We need to do a lot of education before we even consider investing.”
Hillman went on to say that 30-second ad spots are “a poor use of resources” and that such promotions may attract users without properly highlighting the risks.
Kraken said it will not advertise during the event. A spokesperson wrote:
“We will not be advertising at Super Bowl LVII. We are always looking for creative ways to bring the Kraken to the forefront of consumers’ minds, but right now we are focusing on strategic execution.” doing.”
Its representatives said Kraken “emphasizes how clients do it right” through improvements in security features, customer support, and service.
Crypto Slate has also reached out to Crypto.com, Robinhood, Gemini, Binance.US, Grayscale, ByBit, and Blockchain.com. These companies did not respond.
Report from AP February 6th Without citing any statement from the company, the crypto trading platform first suggested it had no Super Bowl ads planned for this year. but pulled out during the market crash in November. It is still unclear which companies were included among these potential advertisers.
Last year, on Sunday, February 13, 2022, at Super Bowl LVI, four cryptocurrency companies advertised: Coinbase, Crypto.com, eToro, and the now-defunct FTX.
This year’s Super Bowl LVII will be held on Sunday, February 12th.