Web3 Virtual Reality Platform Emperia Announces Lacoste Drop First-ever virtual store before the Christmas holiday season.
emperia and Lacoste have teamed up to create a stunning 3D VR shopping experience based in several different showrooms.
Upon entering the first room, guests are ushered through the mouth of the crocodile, emblematic of the Lacoste brand.They find themselves in five exciting showrooms Shop seasonal products in 360Emperia has developed a gamification feature in the second room to allow users to interact with their Christmas series products. The third room is a token gate.Limited to VIP customers who have Lacoste NFTs.
Migrating to Web3
Clothing retailer Lacoste is the latest legacy company to make further inroads into the NFT space, following the likes of: prada, Costa, Adidas. For many, investment in the Web3 space by retailers such as Lacoste represents a steady upward trend signifying adoption of Web3 technology. This speaks to a full-scale entry into a bear market.
The Web3 effort does not start with minting. Personalization of the physical, digital or immersive shopping experience is the key to the future of the Web3 customer journey. We are happy to show that it can be implemented in the environment. Pierre-Nicolas Hurstel, Arianee CEO and co-founder.
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Image Via: Emperia
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