visaOfficial payment technology partner of FIFAhas officially released all spending data from Visa cards FIFA World Cup venue. The data covers Qatar’s opener, losing to Ecuador on 20 November, through to the conclusion of the final set of the group stage on 2 December.
The Qatar 2022 World Cup is not without controversy. 2021, Guardian reported that more than 6,500 South Asian migrant workers died in Qatar during preparations for the tournament. Many have decided to boycott the tournament outright in response to human rights concerns in Qatar.
Despite the plethora of negative headlines, recent data from Visa suggests that total consumer spending is soaring. Total spending in Qatar in 2022 will almost exceed total spending for the entire 2018 FIFA World Cup. As of December 2, 89% of the money spent in the entire tournament in Russia had already been spent before his first knockout game of 2022 started.
In 2022 Qatar has already dramatically surpassed the total spending of the 2014 FIFA World Cup (192%).
stadium spending
Visa data also reveals that 88% of Visa payments at official venues in Qatar in 2022 will be contactless. Aljaneuve Stadium had the highest percentage of contactless payments as 91% of all transactions were contactless, while Poland and he KSA had the highest percentage of contactless payments. (96%).
Stadium 974 had the highest average transaction value during the Group Stage, averaging $25. The stadium generated an average total of $15 for food and beverage purchases. Stadium 974 spent an average of $80 on merchandise.
Lusail Stadium led the Group Stage Stadium leaderboard for the total number of payment transactions. 22 of the stadium payments were with Qatari-issued Visa cards and 78% with international Visa cards.
Overall, the average in-stadium transaction value for all matches during the group stage of tournament play was $23. Across the first stage of the match, the top three spending categories were merchandise (47%), food and beverage (36%) and FIFA tickets (11%).
fanatics keep using
Internationally issued Visa cards accounted for 70% of total spending at official World Cup venues. The US leads spending (18%), ahead of Mexico (9%) and her KSA (8%).
Visa also revealed the top five games for total consumer spending during gaming.
- Saudi Arabia vs Mexico: 5.1% of total spending
- Argentina vs Mexico: 4.7%
- Cameroon vs Brazil: 3.7%
- Portugal vs Uruguay: 3.6%
- Qatar vs Ecuador: 3.6%
In the group stage match between Argentina and Mexico, Mexican cardholders paid almost four times as much as Argentinian cardholders. Mexican cardholders accounted for his 29% of spending, while Argentinian cardholders accounted for his 8%.
Dr. Saeda JafarSenior Vice President and Group Country Manager, Gulf Cooperation Council visa, explained why spending continues to rise. Dr. Jaffar commented: We are experimenting with several innovative new payment methods in Qatar that will reduce the complexity of payments so fans can stay in the moment and focus on their beautiful game.
5,300 Visa contactless payment terminals will be available at all official FIFA venues in Qatar, allowing fans to pay with Visa credit, debit or preloaded Visa gift cards.