Football and Beyond: When Multiple Sports Worlds Combine With Fintech To Create Something Great

We had a lot of discussion at Fintech Times How FinTech began to integrate into the world of football. It should be emphasized that these partnerships apply not only to football, but to other sports as the partnerships are ongoing. We will look at some of the latest deals in the football world and beyond.

NHL and its associates announce Sweet as an official NFT partner

First, we talked with Great White North about how FinTech is moving in the United States. National Hockey League Players’ Association (NHLPA), National Hockey League (NHL), National Hockey League Alumni Association (NHLAA) and Non-Fungible Token (NFT) Distribution Platform, sweet NHL and its affiliates have announced a new multi-year partnership to name Sweet the official NFT Digital Collector Marketplace and the official NFT partners of the NHL, NHLPA and NHLAA.

The NHL Marketplace, operated by Sweet, provides a unique and valuable engagement experience for the entire NHL fan and collector community through the opportunity to buy, sell, collect and trade NHL history like never before. Focus on what you do.

Planned to launch at the start of the 2022-23 NHL season, Sweet’s custom-built standalone NHL platform is irreplaceable for current and historic moments and the iconic elements of the game. I will introduce it in the form. token.

“We are proud to launch NHL’s official NFT Digital Collector Marketplace this season to provide NHL fans with this new and innovative interactive touchpoint.” Dave Lehansky, NHL Executive Vice President, Business Development and Innovation. “We spent a lot of time analyzing the market We are pleased to announce a partnership with a company that not only establishes a fan-first strategy and provides a world-class digital NFT collectibles experience, but also a commitment to develop a fully designed and customized comprehensive platform. think. The NHL is fully focused on connecting with hockey fans in the most authentic and engaging way possible. “

Dani Alves announces 43 luxury watches with corresponding NFTs

Earlier I talked about Brazil’s left back Marceloof Bitso Announcement-It seems he wasn’t the only one to join the new digital world, but now he’s Brazilian, Tick AlvesBest known in his time at, FC BarcelonaHas released 43 luxury watches and their NFTs. This is to commemorate all the major trophies he has won in his 22-year illustrious career.The launch was held at MetaTerraceMetaverse-based nightlife lounge happening in Dubai on June 28th.

ColossalBit, Dubai-based cryptocurrency, blockchain, NFT, Metaverse consulting, advisory, design and development company hosted the event. Colossal Bit has also partnered with a well-known watchmaker Bucks & Strauss When creating an NFT for the latter watch. Forty-three physical luxury watches have been unveiled along with subdivided, premium, and regular NFT variants of the same.

“The Metaverse Revolution has found a true champion at Dani Alves. He brings the same energy, charisma, and persona he brought on the pitch. The overwhelming reaction to this NFT drop is blocking. We are demonstrating our commitment to hold the chain and related applications. We are pleased to be at the forefront of NFT, Metaverse, Crypto and Web3 technologies and participate in development in the Middle East and beyond. ” Christians ChalfounCo-founder and CTO, Colossal Bit and Meta Terrace.

The popularity of blockchain games reaches the NFL

Super team game, NFL Players Association (NFLPA) and OneTeam Partner (OneTeam) is partnering to bring together a new kind of sports game STG soccer, A blockchain-enabled game designed to innovate existing sports game franchises. STG Football features unique gameplay with an emphasis on teamwork and fast and satisfying 7v7 action.

STG Football is a real-time arcade football game that you can play for free. Each game has seven professional soccer players on one side, four of which are controlled by real gamers and the other three by artificial intelligence. It has a strategic and on-field football element enough to feel realistic, with a set of rules modified to emphasize faster turnarounds, game pace, and unique gameplay. SuperTeam Games plans to release a beta version of STG Football in the third quarter of 2022, making it completely free to play on PC in the first quarter of 2023.

“Our team has the ability to breathe new life into the lineup of sports games currently on the market, and as a passionate sports fan, we want to create games that are fast, fun and bring a fresh take to this genre. I believe we can build it, “says Jerome Collin. , Co-founder and CEO of SuperTeam Games. “We are excited to partner directly with the NFL Players Association to become one of the first blockchain-enabled games to guarantee a real game to the community.”

European football fan tokens listed on Zonda

ZondaThe European-based cryptocurrency exchange, which has more than 1 million registered users, has announced the launch of fan tokens on its platform.Fans of sports clubs like Italian football clubs Juventus ($ JUV), and the Polish soccer team Legia Warszawa ($ LEG) will be able to support the club through trading pairs with Euro and Polish zloty.

Developed by Socios.comPart of Chili’s The (CHZ) Network, Fan Token, introduces a new engagement layer in the world of sports, allowing supporters to interact with their favorite clubs in their own way. Sports fans around the world are now able to participate in a variety of club-specific voting decisions about the event, including team motto updates, club costume design changes, and even impacts on match-start formations.

Stanislav HavelilyukZonda’s Chief Operating Officer said: We are delighted to be able to add fan tokens to our ever-growing list of digital assets. Fan tokens bring a new and interesting twist to the crypto world. Through fan tokens, supporters can interact with their favorite sports teams in their own way. , Provides valuable information about club decisions and gives access to a variety of exclusive perks not available elsewhere. We love to see blockchain used in new and innovative ways, and fans. Tokens do it for sure. “

Millwall FC Improves Online Ticket Shopping Experience with OneID Partnership

Millwall FC Partnering with a UK technology start-up OneIDTo innovate the way fans sign in online and make it easier for fans to interact with the club online when buying tickets and merchandise.

This partnership symbolizes how football clubs embrace technology with their fans. A central and positive approach. For example, at the 2014 Brazil World Cup, more than 3.2 billion football fans watched the World Cup around the world. Since then, online viewing across digital platforms has continued to grow in popularity. The relationship between football and its fans is becoming more digital and the number of games being watched on mobile devices is increasing around the world.

Fast forward to today International Football Association Board of Directors Soccer Congressman (IFAB) says artificial intelligence-driven semi-automated VAR offside technology will be implemented at this year’s World Cup in Qatar.This semi-automated technique was developed by FIFA By providing the VAR with more accurate and faster information, the time to make offside decisions should be reduced to 3-4 seconds.

Steve Kafana, FCCEO of Millwall, Comment: “We are pleased to announce a partnership with OneID that has helped the club transform its online services for supporters. Fans are using their technology to create a single sign-on account (“Millwall). Being able to register in a profile) quickly and easily speaks for itself. We thank everyone at OneID for their efforts throughout this process. We look forward to working with them over the next few months and years to continue to grow together. “