According to Globant’s latest Tech Trends report, the metaverse and blockchain technology will take center stage in 2023.
metaverse
The tech giant believes the potential of the Metaverse will be put to the test this year, and whether it will sink or swim remains to be seen. We are eager to see a truly impactful real-world application of this new promise.”
The report shows signs of mass adoption. With technology giants like Meta investing in the Metaverse, it’s only a matter of time before the barriers to entry are lowered and overall costs are reduced.
Globant says the proliferation of metaverse technology will create new roles and jobs needed to sustain the company’s growth and progress.
Globant SVP Studio Agustin Huerta believes games are the main driving force behind Metaverse technology, and that developments in the field are already impacting other industries in “serious ways.” . He added that the foundation the sector builds on in the metaverse will eventually be incorporated into just about every industry imaginable.
Huerta also said that ed-tech and life sciences are already looking at ways to use the metaverse to innovate learning experiences. Companies are also looking to use the Metaverse to train their employees and improve customer interactions.
Huerta added that all businesses need to find their place in the metaverse.
Globant Global CTO Diego Tartara said:
“What I do know is that today’s metaverse is what the internet looked like in the early 2000s or late 90s. increase.”
Grovant said blockchain technology has proven its value and utility over the years, and brands are now exploring ways to harness the technology to create new experiences for younger generations.
As the world moves past the ‘JPEG era’, the industry will start using NFTs in new ways, according to the report. NFT is no longer synonymous with digital art. Brands are expected to use technology to develop “nuanced, personalized and commercial” ways to engage users.
Globant expects the gaming, financial services and entertainment industries to be most impacted by blockchain technology over the next two years.
However, the report notes that web3 education and awareness are still lacking among professionals. According to a 2022 survey, he 60% of managers consider themselves “unfamiliar” with web3 technologies and applications.