GoHenry Offers Financial Education App Beyond UK Borders Following Pixpay Acquistion

GoHenryPrepaid debit card and financial education app for children ages 6-18 acquired FinTech in France Pixpay In a transaction that will be the first financial education pioneer to enter Europe.

Ten years after launching in the UK, we created a new category of financial services. With this new transaction, GoHenry will be able to rapidly expand its UK and US membership base of over 2 million and accelerate growth across Europe. All kids are smart with money.

Pandemic revenue more than doubled to $ 42 million in 2021. The acquisition follows the successful funding of $ 40 million in 2020 to accelerate its leadership position in the United Kingdom and its expansion into the United States.Investors include French Entrepreneur Growth Equity Investment Fund RevaiaU.S. Growth Equity Fund Edison Partner, City VenturesWhen Muse capital..

In just two years, Pixpay has established itself as a leader in the teenage banking industry in France and Spain, with nearly 200,000 members. Opened in Spain in November 2021, it embodies the ambition to become a key player in Europe less than two years after its commercial release in France. Pixpay plans to expand to Italy and Germany later this year.To support its launch, Pixpay has raised more than 11 million from investment funds since April 2019. Global Founders Capital When BPI France Through its digital venture division.

Alex Zivoder, GoHenry CEO commented: “Ten years ago, we saw the opportunity to provide young people with access to the digital economy. Since then, we have revolutionized children around the world to be confident in their money and finances. We have aimed to transform financial education for children, teens, and their parents through digital financial education apps and debit cards.

Pixpay is Europe’s most developed player, combining financial education expertise to accelerate GoHenry’s growth, as well as financial fitness for more children and teens around the world. I’m excited to do. This deal will be an important chapter for the future of financial education. “

Benoit Grassin, CEO of Pixpay said: We are excited to join the GoHenry Group as we are preparing to accelerate the expansion of Pixpay across Europe. GoHenry’s experience and heritage will only help strengthen the already strong proposals Pixpay offers. We look forward to building a strong and long-term relationship with GoHenry and looking forward to what the future holds. “

GoHenry and Pixpay will continue to operate under their own brand without changing leadership, headquarters, or personnel. The acquisition will allow the two companies to synergize their knowledge and resources to accelerate growth by freeing up funds to reinvest in financial education for children and teens.

As part of its commitment to financial education, GoHenry recently launched its first junior ISA, introducing the in-app game money lesson “Money Mission” and continuing to defend the importance of financial literacy through membership in the Financial Ability Center. I did.Along with accounting firms Wilson LightCompany also outsourced CBI Economic Analysis In March of this year, we called on the UK Government to work with the industry to prioritize financial education from an early age.