Embedded finance was quickly recognized as an essential catalyst in the digitalization process for non-fintech companies. But as innovation in this space surges more than ever, many are starting to wonder where the upper bound of embedded finance lies.
Contrary to the narrative that embedded finance has reached its peak, the latest in-profile features meet. philip Bushman of embedded finance integrators Azure.
Founded in 2017, the UK-based company aims to level the playing field for companies and start-ups launching fintechs or incorporating them into their digital propositions, reducing entry costs and resulting non-fintech We aim to accelerate your path to profitability.
AAZZUR enables businesses to embed banking, wealth management, and lending capabilities into their solutions by offering a wide range of contextualized financial services to their customers.
As co-founder and CEO of the company, Buschmann is a serial entrepreneur with extensive experience in challenger banking, financial services, IT and energy sectors.
Starting out as a financial services developer, Buschmann has experienced the banking revolution first-hand from both a technology and financial perspective. His interest in behavioral economics inspired his AAZZUR groundbreaking research on customer-centricity in the banking industry.
Here, Bushman discusses the company’s beginnings, his position as CEO and co-founder, and AAZZUR’s wider role in enabling a future filled with embedded financial services.
Philipp, please tell us more about your company and its purpose
In essence, we want to level the playing field for companies and start-ups looking to launch fintech or incorporate it into their digital proposition. To do this, the cost of entry must be significantly reduced and the path to fintech and non-fintech revenue must be accelerated.
that’s what we did.
We are a built-in financial aggregator. What this means is that we have partnered with the world’s leading financial service providers and integrated them into our ecosystem.
Today, AAZZUR enables any business to incorporate banking, wealth management, lending, sustainability investing, and more, so customers can receive contextual financial services at the exact time they need them. We can provide.
Are there any recent company achievements you’d like to highlight?
2022 has already been a great year for us. We delivered a product, grew a company, and found a market. On a personal level I had a wonderful few days at his Money20/20 in Amsterdam and was honored to be invited to speak.
AAZZUR has recently gained a lot of recognition in the industry, which is great.Our company was listed as one of Siftednotable early-stage startups and included fintech innovatorList of “New Stars”.
That’s not why we do what we do, but it’s always nice to be recognized for your efforts.
What are the next big questions across the industry?
I think embedded finance needs to establish well-known use cases beyond buy now pay later (BNPL) and embedded payments. The possibilities of embedded finance are virtually endless, but not enough people know or understand this.
In addition to this, beyond e-commerce and its use of BNPL and payments, it remains to be seen which industry will be the true embedded finance champion.
I think travel has a lot of potential, just like related products are very likely to sell. But sports are also an option. No matter what industry is booming, success beckons.
How did you get into fintech personally?
I have always believed that work is more about choosing people than anything else. I think I am proving it. Always obsessed with technology and entrepreneurship, I worked in general finance as a programmer and strategy consultant, and eventually founded a fintech business as well.
Almost unconsciously, I realized that I had acquired a lot of the right skills to start a fintech company. Then the idea for AAZZUR came to me. So we went for it.
How did your previous roles affect your career?
I think I got something from every manager I’ve ever had. My first boss taught me how to behave and work in the office. Next, he taught me about client management. Next, he told us about partnerships and collaborations. Lastly, tell us about your strategy.
Like them, I always look to great founders for inspiration. Only when you actually start your own business do you realize how difficult it is to actually grow a company from your idea.
What do you find frustrating about this industry?
I think this sector can move too fast for its own good. Two things apply to this. One, the field is overrun with talented people and companies, with so many ideas flying around that there just isn’t enough time to implement them quickly enough.
Second, the attention of the sector, media and investors moves too quickly. I was talking to a venture capitalist (VC) today. We all have very short attention spans, so sometimes it doesn’t take long for us to fully realize our ideas.
This is a shame, because there are so many good ideas. However, expectations often do not match reality.
What’s the best mistake you’ve ever made?
I’m not sure about the specific mistakes, but the best ones are the ones that tell me something about myself. You’ll want to learn what you like and don’t like, how you want to work, who you want to work with, and what you want your business and life to be like.
Every time I make a mistake, I take something concrete out of it and keep it in mind to apply in the future.
What does the future hold for AAZZUR?
recently announced partnership with Railsr, torieser When Solaris And more is on the way.All of these help us to offer our clients and their customers
We’re also working on launching a built-in financial fee model, and we’re particularly excited about projects that revolve around the true cost of purchase, but I’m not going to say more about that just yet. Look at the space