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Global payments giant Mastercard is once again stepping up its exposure to blockchain technology after announcing a Polygon-based accelerator program to help musicians build careers via Web3.
The company announced the “Mastercard Artist Accelerator” program in a January 7 blog post. outline Starting this spring, we will connect five emerging musicians and mentors from around the world to help them build their brands in the Web3 music space.
Artists will get exclusive access to special events, music releases, and more. The unprecedented curriculum will allow us to showcase our brands through Web3 experiences like creating NFTs that represent themselves in virtual worlds. We can teach artists how to build (and own): establish a passionate community, the post reads.
The program will conclude later in the year with a live streaming showcase of the artists.
We, #Web3The Mastercard Artist Accelerator, based on , was announced today. #CESThe new platform will help emerging artists pursue their passions and accelerate their musical careers. https://t.co/ckwiqCV3Ob
Mastercard News (@MastercardNews) January 6, 2023
Mastercard is also launching a non-fungible token (NFT) collection called “Mastercard Music Pass” for those not selected for the program. The aim is to provide Holder with educational materials and “unique resources” through brand collaborations to help budding musicians learn about her Web3 integration with the music department.
Polygon Studios CEO Ryan Watt said as part of the announcement: .”
Polygon seems poised to become a hub for music-related Web3 projects. Global entertainment giant Warner Music Group has partnered with Polygon Studios and e-commerce and interactive platform builder LGN.io to build a Web3 music platform called LGND Music, Cointelegraph reports Dec. 6. Did.
The platform is set to launch later this month, allowing users to stream music as well as collect and trade music NFTs.
RELATED: Mastercard Adds 7 Blockchain Startups to Its Crypto Accelerator
Mastercard is actively pursuing its involvement in the blockchain and crypto sector. In January 2022, Mastercard partnered with his Coinbase to allow his Mastercard card to be used when purchasing his NFTs on Coinbase’s marketplace.
In mid-October 2022, Mastercard partnered with Paxos to enable banks to offer cryptocurrency trading and related services to their customers.
In the same month, Cointelegraph also reported that Mastercard launched a cryptocurrency fraud prevention tool to help banks detect and prevent fraud on cryptocurrency merchant platforms within its network.
