Max Comfort Metaverse Race by Raramuri and Skechers: the first-ever hybrid race

Raramuri and Skechers Vietnam have hosted the first-ever hybrid (metaverse/real world) race, open to Vietnamese runners from all over the world. Races included real-world city streets and the virtual realm of the Metaverse.

Raramuri is the flagship project of Iron Sail’s open metaverse movement, focused on bringing the unique, exhilarating, community-building experience of live sporting events to the metaverse. We host hybrid running events that connect blockchain to the real world.

In total, over 600 runners from 8 countries including Vietnam, USA, Taiwan, Indonesia, Philippines and Canada participated in the Max Comfort Metaverse Race. The race included a total distance of 3,600km.

The race was not only a giant leap in the combination of metaverse and real-world events, but also marked a return to normalcy for runners post-pandemic. It provided an opportunity for runners and their supporters to come together virtually without worrying about their health, regardless of social or geographical boundaries.

Max Comfort Metaverse Race

Runners navigated Raramuri’s unique virtual course using customized 3D avatars projected onto the metaverse track. This allowed runners to experience multidimensional interactivity.

Just like in a real-world race, participants were able to hear the footsteps of other athletes nearby, giving them the opportunity to know someone was on the trail.

Attendees also enjoyed music and commentary by National Moderator Pham Anh, known as an active member of Vietnam’s running community.

Fans and supporters were also able to watch the race live on Raramuri’s live stream feed. You can also virtually cheer on your favorite runners along the way.

NFT medal for the winner

Race finishers received NFT medals and coupons redeemable at Skechers Vietnam stores.

Commenting on the success of the event, Raramuri Chief Technology Officer Nam Do said:

“The success of this event shows that people from all over the world are eager to come together again and experience the thrill of live racing. But this race has brought the community together in a way that wouldn’t have been possible just a few years ago without Web3 technology.”

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