Fintech based in London technology for everyone announced its latest offering, Subscriber API, which provides a single platform for subscription-based businesses, banks, and fintechs.
An automated subscription management engine allows brands to deliver a consistent user experience across multiple channels, including banking platforms, and reach subscribers wherever their money is in control.
Banks can embed APIs to provide subscription management support while minimizing operational costs and increasing share of top customers.
of Subscriber API Pause, upgrade, downgrade, make offers, change payment methods, cancel and resubscribe all from a single interface for faster integration and reduced maintenance and operational costs. This is in contrast to previous requirements that required multiple integrations to implement full functionality.
Minna’s research shows that 86% of consumers would consider accepting an offer instead of canceling, 80% would upgrade or downgrade their subscription, and 72% would rather pause.
Additionally, 1 in 5 consumers canceled their subscription within a banking app, which poses a major challenge for subscription businesses. Minna’s solution aims to make it easier for customers to re-enroll, and he increases the acquisition rate by 20%.
Benefits of the Subscriber API
Amanda MesslerMinna Technologies cjhair and CEO said: From offers to subscription suspensions, subscription-based businesses can respond quickly and attract customers in banking environments through a single His Minna integration. The first to market, this launch represents the convergence of the sector by bringing together a subscription-based business and a bank on a single platform. “
Minna’s Subscriber API is built for the enterprise, is PCI-DSS and ISO compliant, and works with all payment methods and card schemes. Banks benefit from continuous product improvements, faster time to market, and better control over product updates.
Kirsty Rutter Fintech Director Lloyds Bank Group, “Fintech partnerships, including our work with Minna Technologies, help us offer services that make it easier for our customers to budget, which is especially important as household costs have risen in recent months. “
in the meantime Ruth Bickerton Vice President of Global Strategic Alliances aptitude, “As the world moves to omnichannel, mechanisms like the Subscriber API allow subscription businesses to feel in control of their customer experience across both owned channels and partner channels such as banking apps. .”
