Manchester, UK, 30th June 2023, Chainwire
Manchester City and OKX, one of the leading cryptocurrency exchanges by trading volume and leading Web3 technology company, today announced OKX as the club’s official sleeve partner in a new multi-year deal.
As part of the expanded deal, the OKX brand will be featured on the left sleeve of both men’s and women’s first team play kits and will continue to appear across digital and media, as well as the left sleeve of first team training kits. position is also maintained. Club’s physical assets.
OKX’s partnership with Manchester City began in March 2022 and expanded for the first time in July 2022, becoming the club’s official training kit partner for the 2022/23 season. To date, this partnership has OKX CollectiveThrough it, fans can get up close and personal with Manchester City players and OKX ambassadors such as Jack Grealish and Alex Greenwood.
The expansion of the partnership was announced during an exclusive launch event at the Etihad Stadium attended by City Football Group CEO Ferran Soriano and OKX Global Chief Marketing Officer Haider Rafik. As part of the event, the sleeve was unveiled in a “virtual reveal” along with a hero video featuring the player’s avatar. Manchester City legend Gael Clichy also attended the media Q&A.
In a session moderated by the Manchester City presenter Natalie PikeRafiq and Soriano discussed OKX’s vision to reach City fans around the world through partnerships. We also discussed the role Web3 technology can play in engaging with fans, especially when it comes to designing engaging and immersive experiences for fans.
Ferran Soriano, CEO of City Football Group, said: We are extremely proud to have OKX on the sleeve of the Manchester City shirt. Both OKX and Manchester City are major companies driven by a passion for innovation. We’ve already seen some great Web3 experiences we’ve designed for the base, and we’re sure there will be many more in the future.This is a very exciting partnership.”
OKX CMO Haider Rafique said: It has been an incredible journey with the Man City team. Manchester City is our first official global brand partnership and we have come a long way in just a year and a half. It was meant to integrate with and help clubs lead their leaning towards Web3.It’s been 15 months and we now have Metaverse, NFT initiatives and many other new projects to look forward to. .
The Sleeve partnership brings us even closer to City fans around the world and we look forward to working together to create unique, exciting and innovative initiatives through Web3 technology. As the club’s official cryptocurrency exchange partner, fans can expect great things every time they interact with OKX. “
About OKX
OKX is the world’s leading technology company building the future of trading and the Web3. The company’s leading self-custody solution includes his Web3 compatible OKX wallet. This will give users more control over their assets while expanding access to her DEX, NFT marketplaces, DeFi, GameFi, and thousands of his dApps.
OKX partners with some of the world’s top brands and athletes, including English Premier League champions Manchester City FC, McLaren F1, Tribeca Festival, Olympian Scotty James and F1 driver Daniel Ricciardo.
OKX is committed to transparency and security and is open about it. proof of reserve monthly.
To learn more about OKX, download the app or visit www.okx.com. okx.com
About Manchester City Football Club
Manchester City FC is an English Premier League club founded in 1880 as St Marks West Gorton. It officially became Manchester City FC in 1894 and has since won the UEFA Champions League, the European Cup Winners’ Cup, nine League Championship titles, seven FA Cups and eight League Cups. Manchester City FC is he one of the 13 clubs that make up the City Football Group.
Under one of the most honored coaches in world football, Pep Guardiola, the club hosts both domestic and UEFA Champions League home matches at the Etihad Stadium. The Etihad Stadium is a spectacular 53,500-seat arena that has been City’s home since 2003. Today, the stadium is located within the wider Etihad campus, East He also houses the City Football Academy, a state-of-the-art performance his training and youth development facility in the heart of Manchester. With its 7,000-seat Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and its elite development team train daily and play competitive home games.
Disclaimer
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