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Plum customers across the UK can now set so-called ‘prank rules’. It automatically sets aside money every time you shop at a retail store that makes you feel guilty. This feature allows customers to save money and better manage their spending when spending money on non-essential items.
Plum offers a selection of the 50 most popular retailers that Plum customers use for their rules. The retailers included range from fast food outlets to clothing stores. Customers can set the amount they save on each purchase. Savings options range from 1 to 10.
The “prank rule” comes into play after making a purchase at a retailer either online or in store. Initially, the new feature will be available to UK customers on his Plum Ultra subscription plan for 4.99 per month. Meanwhile, this feature is also available for He Plum Premium customers for 9.99 per month.
Leah PapagolziouProduct Manager at Plum commented on the new feature release. Papageorgiou explains: Our customers say they spend a lot of money at the same retail store.
For example, McDonald’s is the second most popular retailer for customers, with an average of 17 transactions per customer per year. may be hiding Or the “prank rule” may even act as a spending deterrent in the first place. If increasing your savings is your New Year’s resolution, Plum’s clever rules will help you keep it!”
Plum’s new feature is timely, launching as many New Year’s resolutions as you can that are set to save you money. And just in time for the new year, his latest TV ad for Plum has launched in the UK.
The ad, which first aired on January 2, 2023, touts Plum as the most effective financial well-being app. This spot was created by a creative marketing company. Founder Manufacturer.
Plum’s ad promotes Plum’s “Money, Motivated” tagline and introduces the “Life Flows when your Money’s Motivated” creative.
Olesya NesterovaMarketing Director plumComments: They understood the need to establish this new positioning to ensure they deliver on their ambitious growth plans for this year, and they have exceeded our expectations.
Plum can help people with their money in many ways, such as saving, investing, and managing their finances, so I am particularly pleased that the advertisement showcases our comprehensive range of services so effectively. From the beginning, they understood the challenges we faced as we scaled up and consistently provided creative solutions.
