Well, that’s one way to spread the word. All sorts of companies have been using her NFTs for promotions over the last few years. But one of the most interesting things he’s seen so far is at his Soapy Joe’s, a San Diego-based car wash chain.
The company NFT focused campaign We are rewarding our repeat customers since July 2022.
The way the campaign works is that customers receive NFTs every time they visit one of the chain’s 17 locations. This is done via an email link sent to the customer after visiting one of the locations. Collecting more of her NFTs will give you access to all sorts of rewards, from keychains to free tickets to the amusement park.
Loyalty programs for various brands and the rewards that come with them are nothing new. soapy joes Using Ethereum-based NFTs for them is a creative concept. It also seems to be a popular item.
According to chain management, over 10,000 NFTs have been issued since the campaign ran on 2,000 wallets. He has also increased his annual membership by 10%.
“When it comes to people visiting multiple sites, we’re seeing numbers we’ve never seen in our 11-year history. they are blowing it out of the water.Ann Maurer, vice president of marketing at Soapy Joe, said in a statement to CoinDesk.
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Tokoni Uti has written extensively on blockchain and cryptocurrencies over the years. Her work has been featured on sites such as BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.