Bara Studios, the audiovisual and digital business arm of the ever-prestigious FC Barcelona, has received a 100 million investment from Socios.com, a blockchain-based sports fan engagement platform owned by Chiliz. In return, Socios.com acquired his 24.5% of Bara Studios.
According to the official word from Socios.com: press release Following investment, money is used to take FC Barcelona’s NFT When metaverse strategy Reaching new heights while providing the means to improve the online community of clubs looking to engage with their fans using blockchain-based assets. One of these blockchain-based assets is $BAR, the FC Barcelona fan token created by two entities in February 2020.
Official FC Barcelona publication Some of the investments mimicked such language, as it states that the funds will be used to accelerate the club’s audiovisual, blockchain, NFT and Web3 strategies. Alexandre Dreyfus, his CEO of Socios.com and Chiliz, said of his company’s lucrative investment:
We are passionate about the role that technology can play in building communities that bring fans closer together as a team. It is now.
New injection of money into FC Barcelona Web3 initiatives It comes just days after the club’s first NFT, ‘In A Way, Immortal’, sold for a staggering $693,000 at Sotheby’s auction in New York on July 29th.
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