Entertainment and electronics giant Sony recently completed the acquisition of Beyond Sports, a company that specializes in creating 3D animations using real-world data. The acquisition will reportedly allow the company to offer a full Metaverse experience for sports matches and fully utilize technology from other companies already in its portfolio.
Sony’s Acquisition of Beyond Sports Brings It Closer to the Sports Metaverse
Sony is now venturing into the world of the sports metaverse. The company recently completed its acquisition of Beyond Sports. Beyond Sports is a 3D imaging and animation company with technology that transforms real-world information from sports games into metaverse representations. The purchase price was not disclosed, but is believed to be around $70 million. Nikkei Quote.
The acquisition, along with technology from Hawk-Eye Innovations, another company owned by the conglomerate, will enable the company to produce content related to basketball, baseball, tennis and soccer games in real time. Acquired in 2011, Hawk-Eye Innovations develops technology that can pinpoint the position of the ball at any time, and is used by organizations such as the National Football League (NFL) and National Hockey League (NHL).
Combining the two could allow Sony to create digitally accurate representations of fields and courts, with realistic ball and player movement.
Virtual sports market
Another Sony-owned company could fill the delivery gap and bring these experiences to audiences. By incorporating these Metaverse experiences into our site, we can help generate new revenue streams and popularize this new way of looking at the sport.
Sony could also potentially offer a Metaverse match using its line of PlayStation consoles as a distribution device. The company is developing a console-exclusive virtual reality (VR) headset called Playstation VR 2, which is confirmed to be released in February 2023, to enjoy these Metaverse experiences in an immersive way. can be used for
Sony is already playing around with Metaverse and NFT (non-fungible Token) technology, filing A series of patents for using NFTs as a way to track the history and ownership of in-game assets.Kenichiro Yoshida, president of Sony said Before that, Sony’s “first priority is to create a metaverse around entertainment using all the tools the brand has for this purpose.”
What do you think of Sony’s latest Metaverse-driven acquisition? Let us know in the comments section below.
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