music streaming platform, Spotifyis experimenting with Tokengate playlists that allow NFT holders to connect their wallets and enjoy curated music from the community. Only available on a few select NFT projects and accessible to NFT owners in the US, UK, Australia, Germany and New Zealand.
That said, the curated playlists will be continuously updated during the three-month testing period, and eligible community NFT owners can access them using a unique link.
Overlord, the Web3 games and media universe, was one of the first companies to share exciting news with the community. In a tweet, the project announced that her Creepz NFT owner had connected to his Web3 wallet on Spotify and was community curated.intrusion” playlist.
Overlord x @Spotify 🎶
We have been selected as one of Spotify’s partners in a new pilot.
🦎 Exclusive pilot for token-enabled playlists
🎧 Launch with playlists curated by holders
Details below⤵️ pic.twitter.com/MDTjPRCXS5
— Overlord (@Overlord_xyz) February 22, 2023
The Universal Music Group-backed NFT band Kingship was also quick to share the good news with the community. The project has revealed that it has created a Token Gate playlist for NFT owners. The playlist includes popular acts such as Snoop Dogg, Missy Elliot, Queen, and Red His Zeppelin.
Spotify aims to improve user experience on its platform
Speaking about the new experiment, a Spotify spokesperson said the platform will “We regularly conduct many tests to improve the user experience.” before adding “Some of them end up paving the way for a broader user experience, others serve only as important learnings.”
However, at this time it is not clear if the platform will roll out this feature broadly.
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Basil is an avid fan of blockchain technology and all its innovations, and is passionate about sharing this story with his audience. He has spent his 5+ years in the crypto space, specializing in research and creating his Web3 content for various media outlets around the world.