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Taylor Swift and NFTs. These are two things you don’t expect to see together, financial times Believe it or not, they could very well have been. The now-defunct FTX was in talks with the pop star about a sponsorship deal, according to the publication.
FTX and Swift were reportedly in the final stages of negotiations over an NFT ticket and sponsorship deal worth about $100 million. Fortunately, the plan never materialized due to some disagreements within the company over how much it would cost to secure Swift as an ambassador.
FTX Meets Taylor Swift for $100 Million Sponsorship Deal https://t.co/Wcydz1knnO
Financial Times (@FT) December 7, 2022
It wasn’t the company’s first big celebrity deal, with supermodel Gisele Bndchen and tennis star Naomi Osaka among its ambassadors. At the same time, using NFTs for ticketing could have been a huge opportunity. You may remember paying tens of thousands of dollars for tickets to
Placing such star power behind FTX has never been more important. It never came to fruition, but the more valuable Web3 may still have a chance.
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*All investment/financial opinions expressed by NFT Plaza are based on the personal research and experience of the site moderators and are intended for educational material only. , the product should be thoroughly investigated.
Tokoni Uti has written extensively on blockchain and cryptocurrencies over the years. Her work has been featured on sites such as BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.
